Regional Restaurant Marketing Manager (West Germany)

Regional Restaurant Marketing Manager (West Germany)

What you’ll be doing

Location: Cologne or Frankfurt Office (with regular travel to West Germany), with regular visits to Berlin HQ.

As a Regional Marketing Manager for Restaurants, you’ll be at the forefront of strengthening Wolt’s brand and commercial success by building impactful, on-the-ground restaurant marketing strategies tailored to the gastronomy scene in West Germany. Your focus will be on activating our key SMB Restaurant Partners in cities like Cologne, Düsseldorf, and Dortmund and beyond – bringing them visibility, growth, and customer engagement on the Wolt platform.

This is a unique, hybrid role combining strategic marketing skills with a hands‑on, partner‑facing approach, ideally suited for someone who thrives at the intersection of local food culture, creative marketing, and commercial collaboration.

Day‑to‑day in this role, you’ll:

Local Market Strategy & Partner Activation

• Develop and execute tailored restaurant marketing strategies across cities in West Germany, based on local market expertise.
• Identify and capitalize on hyper‑local marketing opportunities (e.g., city festivals, seasonal events, cultural moments).
• Build and leverage existing relationships with top‑tier restaurant partners in the region to co‑create exciting marketing activations.

Hands‑On Campaign Execution

• Activate restaurant partners through on‑the‑ground support – from campaign planning to execution – to drive customer demand and visibility.
• Execute 360 marketing plans, including advertising across various channels (paid, owned, earned), promotions, and co‑branded initiatives.
• Collaborate closely with the local Berlin‑based Marketing team and agencies to adapt national strategies into localized initiatives.
• Manage regional / partner marketing budgets, ensuring efficient resource allocation and adherence to financial targets.

Partner Relationship Management

• Act as a trusted marketing advisor to key restaurant partners, helping them understand and use Wolt’s marketing tools effectively.
• Closely collaborate with account management and local sales teams to align on priorities, performance goals, and joint marketing opportunities.

Performance Reporting, Data Analysis & Insights

• Track, analyze, optimize and report on marketing performance metrics at the regional and partner level.
• Use data‑based insights to optimize marketing strategies and improve ROI.
• Provide feedback from the field to continuously improve and shape local marketing strategies.

Our Humble Expectations

We know that people don’t always meet every requirement listed in a job ad. If this role excites you, we’d love to hear from you — even if your experience doesn’t match every point below.

• Several years of experience in marketing, account management, key account management, partnerships, sales, or a similar commercial role with strong exposure to growth initiatives.
• Experience working with external partners or clients, ideally in industries such as food tech, e‑commerce / marketplaces, hospitality, FMCG, retail, lifestyle or other fast‑paced, consumer‑facing environments.
• A strong commercial mindset – you enjoy spotting opportunities, driving growth and turning ideas into measurable results.
• The ability to think strategically while staying hands‑on in execution.
• Confidence in managing partner relationships end‑to‑end – from identifying opportunities and aligning on goals to launching initiatives together.
• Comfort moving between planning and execution – whether coordinating a photoshoot, setting up a local activation, analyzing performance, or meeting partners face‑to‑face.
• German C2 level and business‑fluent English.
• Willingness to travel regularly in West Germany, and to Berlin HQ on a monthly basis.

What We Offer

• Exciting Challenges: You’ll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast‑paced environment.
• Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
• Professional Growth: Joining a team of marketing experts, you’ll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
• Collaborative Environment: You’ll work closely with external stakeholders, agencies, and cross‑functional teams, fostering collaboration and innovation in achieving common goals.
• Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
• Dynamic Culture: Join a company known for its innovative and forward‑thinking culture, where adaptability and strategic thinking are highly valued.
• Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
• Flexible working hours & hybrid model
• Dog‑friendly office culture.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

We evaluate candidates solely on their qualifications, skills, and how they align with our business needs. We encourage applications from people of all disability statuses, gender identities, sexual orientations, personal expressions, racial and ethnic backgrounds, religious beliefs, and any other identities or experiences.