Regional Sales Manager - Western Europe

The Regional Sales Manager will be responsible for driving sales growth, strengthening market presence, and building scalable business models across the Western Europe (WEU) region. The role involves establishing and managing Direct, Hybrid, and Distributor Sales Models, ensuring alignment with the organization’s strategic growth objectives, and leading expansion initiatives across multiple countries within the region.

Desired Candidate Profile

• Graduate/Postgraduate in Business Management, Sales, or related discipline.
• 12–15 years of experience in ophthalmic consumables or medical implantable consumables in international sales, with significant exposure to diverse WEU markets.
• Proven track record of achieving and exceeding sales targets in dynamic and competitive environments.
• Proficiency in CRM platforms (preferably Salesforce) with the ability to analyze business data and generate actionable insights.
• Willingness to travel extensively (up to 15 working days per month) and attend conferences, industry events, and business meetings, including weekends if required.
• Strong cross-cultural communication, stakeholder management, and team leadership skills.
• Fluency in English; proficiency in one or more WEU regional languages will be an added advantage.

Role & Responsibilities

• Develop and execute Direct Sales , Hybrid Sales , and Distributor Sales models across WEU countries .
• Lead expansion projects, including entry into new markets and ensuring the profitability of established operations within the region.
• Map and institutionalize critical sales processes such as pipeline management, geo-tagging, attendance tracking, and performance monitoring through Salesforce or other CRM tools.
• Drive adoption of Salesforce-based attendance and reporting systems across the regional sales force.
• Analyze market and business data to identify trends, opportunities, and risks; provide actionable insights for management decisions.
• Ensure consistent achievement of sales, revenue, and growth targets in line with the company’s business strategy.
• Represent the organization at industry conferences, trade fairs, and relevant forums with prior management approval.
• Submit timely travel plans, trip reports, and activity updates through Salesforce or other company-prescribed tools.
• Build and sustain strong relationships with distributors, partners, customers, and other key stakeholders across the WEU region.
• Ensure compliance with organizational standards, policies, and regional regulatory requirements.

Functional Skills Required

• Strong understanding of sales and distribution management across diverse WEU markets.
• Expertise in channel development, partner management, and regional sales strategies.
• Proficiency in CRM systems (preferably Salesforce) for pipeline management and reporting.
• Strategic business development skills with strong commercial and financial acumen.
• Excellent negotiation, contract management, and cross-border collaboration skills.
• Effective presentation and representation skills at regional and global forums.

Behavioral Skills Required

• Leadership with the ability to inspire, mentor, and manage multicultural teams.
• High adaptability and resilience in dynamic market conditions.
• Strong problem-solving, decision-making, and execution capabilities.
• Integrity, accountability, and a results-driven mindset.
• Ability to balance strategic thinking with operational excellence.
• Achievement of regional sales and revenue targets.
• Successful implementation of Direct, Hybrid, and Distributor Sales Models in WEU markets.
• Expansion into new WEU markets and profitability of established operations.
• Effective adoption and utilization of Salesforce for sales activities, reporting, and performance monitoring.
• Development of robust distributor, partner, and customer networks.
• Representation and promotion of the company at regional industry forums and events.

Key Performance Indicators (KPI)

• Achievement percentage of sales and revenue targets (quarterly and annual).
• Year-on-year revenue and market share growth across WEU.
• Number of new markets/operations established and time to profitability.
• Salesforce adoption rate, accuracy of reporting, and compliance with data requirements.
• Growth and performance of distributor and partner networks.
• Customer acquisition, satisfaction, and retention levels.
• Compliance with travel, reporting, and representation guidelines.

Biotech is an Equal Opportunity Organization promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.