Sales Director (Country Manager) – Germany (REMOTE)

Sales Director (Country Manager – Germany)

Location:

Remote (Based in Germany) Work Model:

100% Remote Contract Type:

Local third-party agency contract (until local entity is established) Compensation:Approx.

250k EUR per year (60–70% base salary + 30–40% performance-based commission & bonus; negotiable and open) Company Overview

Our client is a rapidly growing global e-commerce brand specializing in

professional tools and equipment . With operations in over

200 countries

and a strong base of loyal customers, the company is committed to delivering

high-quality products at competitive prices . As part of its international expansion strategy in Europe, the company is building

localized teams and sales infrastructures

across key markets.

Germany

is a strategic priority, and we are seeking an entrepreneurial and results-driven

Sales Director (Country Manager)

to lead and scale the business locally. About the Role

The

Sales Director (Country Manager – Germany)

will be responsible for building and scaling the

offline sales and channel ecosystem

in Germany. This is a

high-autonomy, entrepreneurial leadership role , ideal for candidates who want to: Build a market from scratch

Own strategy, execution, and results

Grow into a

General Manager

role as the business scales

The role works closely with

Global HQ (China)

while leading all local market operations in Germany. Key Responsibilities

Develop and execute the

offline sales and channel strategy

for the German market

Build, manage, and expand

dealer, distributor, and reseller networks

Drive

B2C channel development

through offline and hybrid sales models

Define and implement

go-to-market strategies , pricing models, and brand positioning

Establish

sales targets, budgets, KPIs, and performance tracking mechanisms

Recruit, train, and manage a

local sales team

Maintain strong relationships with

key local partners and stakeholders

Conduct

market research and competitor analysis

Collect customer and channel feedback to support

product optimization and market fit

Coordinate closely with HQ teams including

product, supply chain, logistics, and marketing

Must-See Requirements

Experience

8+ years

of experience in

offline sales and channel development

Background in

tools, 3C electronics, mobile phones, or consumer electronics

Strong experience in

B2C channel sales

Minimum 3 years

managing teams of

10+ people

Proven track record of

building and scaling local sales organizations

Industry Background (Highly Preferred)

Mobile phones / smartphones

3C electronics

Professional tools & equipment

Language & Profile

High LevelChinese speaker

(mandatory)

Fluent English

(working level or above)

Fluent German

(mandatory)

Deep understanding of the

German and European markets

Strong network with

local distributors, dealers, and retail partners

Legal

Must be

legally eligible to work in Germany

Why Join

Build and lead the

German market from scratch

with full ownership

High-impact leadership role with

end-to-end responsibility

Clear path to

General Manager

as the business expands in Europe

Competitive and flexible

compensation package

Fully remote role with close collaboration with a

global leadership team

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