Sales Representative On Trade Munich (m/f/d)

Position

Elevating the awareness and developing the business of MH brands within respective sales area responsibility, hence relevant sales channels such as Gastronomic Accounts (e.g. hotels, high‑energy & fine‑dining venues, bars & lounges, nightclubs, national hotel chains), Retail Outlets (e.g. specialists, department stores, cash & carry markets) but also Regional & National Wholesalers in close cooperation with Key Account Management Team.

Job Responsibilities

• Manage all customer‑related topics to achieve sales targets and increase distribution and visibility
• Identify new consumer touchpoints and customer outlets, respecting brand distribution strategies
• Build and maintain long‑term customer relationships within your sales area
• Expand customer base by promoting products in high‑potential channels
• Develop sales volumes, values, and sustainable profitability
• Utilize budgets and support tools in line with corporate guidelines and sales segmentation
• Execute brand marketing activations, visibility, and merchandising with customers
• Track and manage budgets (A&P, T&E), allocations, complaints, claims, and returns
• Implement and support customer events in cooperation with marketing and brand guidelines
• Provide product training to customers and consumers
• Monitor and report KPIs and competitor activities
• Plan, execute, and document customer visits, using sales and planning data
• Continuously optimize customer tour plans in agreement with Regional Sales Manager
• Maximize use of sales force tools (e.g., ASPIRE, Qlik Sense)
• Collaborate and communicate efficiently with internal teams and external customers

On Trade

• Support and implement customer events according to brand guidelines
• Achieve product listings and expand distribution per channel strategy

Off Trade

• Negotiate and secure prime placements and cross‑merchandising in stores
• Execute brand marketing and merchandising guidelines at store level
• Support and monitor category management implementations
• Ensure optimal stock availability in stores through planning and order taking

Profile

• Bachelor’s degree in Business Administration or related field (sales focus preferred)
• Proven sales experience in On Trade/Off Trade; FMCG background with premium brands
• Strong market, product, and outlet knowledge; affinity for luxury, wines & spirits
• Fluent in German and English; French and other languages are a plus
• Excellent communication, negotiation, and presentation skills
• Structured, analytical, and highly organized; proficient in MS Office
• Creative, passionate, and collaborative team player
• Willingness for international mobility; valid Class B driving license
• Munich region residency

Benefits

• 30+ days vacation
• Employee discounts for own products and corporate benefits
• Attractive Company car policy
• E-Bike Leasing and Wellpass
• Comprehensive training and an excellent working atmosphere and modern working equipment
• Opportunities for further training and (international) development within LVMH

In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo. We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.