Senior Automotive Content Manager (m/f/d)

Stellenbeschreibung:

Overview

As our Senior Automotive Content Manager, you’ll step into a role with purpose, growth, and real impact. You’ll join our Web Products team, where your work will shape the way we deliver high-quality, technically accurate, and SEO-optimized content across all Repair & Maintenance categories, from Smart Mechanic to Community. Your contributions in content strategy and execution will be highly trusted and celebrated, all in an environment that values authenticity, inclusion, and cross-cultural collaboration.

Your responsibilities

Own the production, management, and planning of all R&M content across key categories like Smart Mechanic, RMH, Virtual Mechanic, and Community
Define clear content requirements and ensure all deliverables are on time, SEO-optimized, and meet high quality standards
Build efficient, scalable workflows and develop cross-quarter, data-driven content roadmaps to drive accuracy and delivery speed
Monitor KPIs using dashboards and continuously improve performance across coverage, quality, and SEO traffic growth

Your profile

5+ years of experience owning end-to-end content production in a high-performance environment
Strong understanding of SEO principles and how to apply them for traffic growth and ability to define, plan, and manage large-scale content programs across multiple categories
Detail-oriented with a high bar for content quality and technical accuracy with excellent collaboration and communication skills across cross-functional teams
Comfortable using AI tools and innovation to optimize workflows and content quality
Experience with automotive or technical content is a plus
Fluency in English (C1), German is a plus

Why us?

Inclusive and supportive culture that values authenticity and growth — no walls, no limits, no bureaucracy.
Clear strategy and purpose-driven impact — you’ll know exactly how your work drives Carly’s mission.
Data-driven decisions and open dashboards — full transparency on goals, growth, and results.
Cross-functional collaboration — strong management, hands-on workshops, and a high learning curve.
Competitive compensation and 100% company-supported equipment to help you do your best work.
Stable and sustainable growth — proudly independent, with no external investors.
A passionate, international team based in the heart of Munich — with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.

About us

Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.

What is Carly's purpose?

Carly pairs real-time data with mechanical expertise to improve car fans\' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.