Senior Business Developer / Senior Sales Manager (m/f/d)

Overview

As a Senior Sales Manager at SMAL, you’re not just a “salesperson”. You’re a strategic door-opener and a trusted advisor. Your focus is on acquiring new clients and identifying high-value opportunities that go beyond simple project-based work. You don’t sell standard solutions; instead, you sell the core of our agency’s DNA: Digital Product Management, Digital Storytelling, and Experience Strategy.

Key Responsibilities

Typical tasks are:

• Lead Generation & Prospecting: identify and qualify potential new clients (SME and enterprises) whose challenges align with our service portfolio.
• Strategic Opportunity Management: identify opportunities for complex projects in experience strategy and digital product design and develop compelling proposals.
• C‑Level Consulting: act as a sparring partner for marketing decision‑makers, CDOs, and product managers.
• Pitch Lead: manage the entire sales cycle from initial contact through chemistry meetings to final negotiation.
• Market & Trend Monitoring: keep a close eye on the digital landscape and identify new opportunities such as AI transformation or new platform economies.

Key Performance Indicators

• Growth: achieving SMAL’s growth targets.
• Profit Margin: improving the average profit margin and conversion rate.
• Business Volume: increasing the average business volume of existing customers.
• Proposal quality: improving the quality of proposals.

Key Requirements

High level of customer contact and presence at various locations.

Willingness to travel to our customers (typically 1–2 days per week).

• Experience: at least 5–7 years of proven success in sales or business development at a digital agency or consumer products company.
• Domain expertise: speak the language of digital product design.
• Closing mindset: love the thrill of acquisition, stay persistent through long sales cycles, confidently close deals.
• Networking skills: excellent communicator, build trust, forge long‑term relationships.
• Language proficiency: fluent in German and English.

What we offer

• Working Model and Compensation
  • TimeOut – options for taking time off.
  • Childcare – contribution to childcare costs.
  • Mobility – choose from Deutschlandticket to Jobrad.
• Talent Development
  • Career development – shape your career.
  • Feedback culture – continuous improvement.
  • Training budget – fixed budget for qualifications.
  • Shared knowledge – share and learn through tools.
• Health
  • Corporate Health – holistic health management program.
  • EGYM Wellpass – sports and relaxation options.
  • Healthy Basics – healthy habits at work.
• Sustainability
  • Guided by sustainable solutions in every decision.
• Networking
  • Onboarding – warm welcome at SMAL.
  • Town halls & AMAs – regular updates from management.
  • Team events – internal events.
  • Site seeing – learn about our locations.
• Why SMAL?
  • Challenging projects – brands like Elgato, BSH, Fanatec, Vodafone.
  • High-level expertise – selling services at the creative and technological forefront, using AI.
  • Freedom – space to implement your own sales strategies.
  • Culture – digital natives, flat hierarchies, genuine appreciation.

Equal Opportunity Statement

We are looking for the right personalities with the right skills to join our team. For us, equal opportunity means that all qualified applications are considered without regard to ethnicity, gender, age, religion, sexual orientation or marital status. Join our diverse team – we create digital experiences.