Senior Content & Marketing Strategist

Admin

• Role type: Full-Time

• Location: Munich, Germany

• Office Requirement: Office based

• Travel Required? No

• Visa / Relocation: Preference will be given to candidates already based in Munich and that do not require visa sponsorship. However we are open to candidates who may need relocation or a visa.

What you will work on

Your mission

Be Emidat’s first dedicated marketing hire—the single owner of our content and inbound engine. Your mission will be to increase Emidat’s brand perception by building expert content on lifecycle assessment and sustainable materials. Become our brand advocate and make Emidat the most well-known LCA / DPP tech brand in Europe.

In the age of AI, we believe preparing and promoting great content is imperative to a company’s success. A core focus for Emidat in 2026 will be to increase our inbound growth, in close collaboration with our product team. Already today, a significant share of our closed deals comes from referrals, so doubling down on marketing and inbound feels like a natural step.

As our Senior Content & Marketing Strategist you will be the first official marketing hire and play a key role in shaping our growth, content and team. You will work firstly on the engine: Defining a content strategy, collaborating with product and sales to define and drive inbound growth projects end-to-end. Then in the engine: build great content (blogs, videos and potentially a podcast), repurpose and promote content across different channels and track results.

We are looking for an experienced marketeer hungry to work in a high-growth environment with a purpose. You will develop deep expertise in lifecycle assessments (LCAs) and the building materials industry, which your readers / listeners can rely on.

In the first 6 months, you will

• Content Creation: Deep-dive into the world of LCA and building material to create truly useful, high-value & expert content for our customers.

• Inbound Lead-gen: Promote content strategically across all relevant channels to maximize reach and nurturing inbound leads, focusing on measurable conversion rate improvements from awareness to intent.

• Marketing Operations: Establish a core marketing analytics framework and dashboard to track and report on key performance indicators (KPIs) like volume, content engagement, and channel ROI.

• Inbound Strategy: Develop and fine-tune our inbound strategy, ensuring alignment with our company objectives.

• Team Building : Play a key role in building and growing the marketing team leading us to an annual 10x growth.

What you should bring to this role

Minimum requirements

• Language Skills: Professional working proficiency (C1/C2 level) in both English and German (written and verbal).

• Proven Experience: 5+ years of experience in Content, Inbound, or Growth Marketing, demonstrating consistent achievement of targets (e.g., achieving X% lead growth or X% Marketing Qualified Leads-to-Sales Qualified Leads conversion rate).

• Regional Experience: A proven track record of successfully planning, launching, and scaling marketing campaigns specifically targeting and driving growth within the DACH region

• Communication Skills : Demonstrated ability to translate complex, technical concepts (e.g., B2B, SaaS, or highly regulated industries) into clear, compelling, and accessible content for expert audiences.

• Organisational Excellence : Proven ability to manage multiple end-to-end campaigns simultaneously and a verifiable history of successful, measurable collaboration with Sales teams.

Nice to have’s

• Prior experience as an early marketing hire in a B2B startup or scale-up environment.

• Experience managing campaigns or initiatives at a European-wide or global scale.

• A Bachelor's or Master’s degree in a relevant field (Marketing, Business, Communications, etc.).

How we support you

Your team lead will be

• Janos (Business Development Team Lead)

You will work with

• Lisa (Co-founder and CEO, with a passion for great content)

• Isabel (Account Executive)

• Khadija (LCA Team Lead)

• Bene (LCA Expert)

• Jona (Product Manager)

Your mentors can be

• Marketing: Joe Cross (prev. Global Head of Marketing & Comms at TransferWise)

• GTM: Christoph Deckert (built up GTM at Personio)

• Content: Lisa Gradow (Co-Founder & CEO at Fides, Sequoia Arc ‘22, prev. Co-Founder and CPO at Usercentrics)

Meet the rest of the team HERE

It is important to us to give you the best frame conditions to grow. This is why we have designed our cap table so that all our early employees get functional experts as mentors by your side. See some of our other angel investors and mentors HERE.

What you can expect from us

Access to our top-notch founder, investor and advisor network to benefit your development

Attractive compensation package

Ownership and professional growth opportunities through customer interaction

25 days of vacation days per year

Fun team events, retreats and regular feedback

A beautiful office in the heart of Munich

If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway! Curiosity, eagerness to learn, a passion to tackle climate change, a collaborative spirit, and a growth mindset are most important to us.