Senior Content Writer

Job Summary

We’re looking for a Senior Content Manager to own written communication and be a key part in transforming our brand into a content‑driven experience. The role reports into the Director of Brand & Product Marketing and involves supporting content systems, SEO strategy, and content operations across multiple channels including email, blog, UX flows, landing pages, and educational content.

Responsibilities

• Write exceptional content across channels: website and landing page copy, CRM, SMS, educational guides, and long‑form blog articles.
• Craft UX copy for account dashboards, subscription management, and key user flows.
• Collaborate closely with CRM, Acquisition, Brand, and Digital Product teams to create a cohesive customer journey.
• Translate product marketing and campaign direction into clear, convincing copy across channels.
• Upload and maintain content in a headless CMS (Sanity) with clean formatting, metadata, and consistent naming, tagging, and taxonomy.
• Build and organize a content library and ensure content versions, updates, and optimizations follow a clear workflow.
• Write long‑form blog articles aligned to brand themes, SEO and G/AEO opportunities, and refresh existing content to improve ranking and performance.
• Maintain structured internal linking, metadata, and basic schema.

Qualifications

• 5–8+ years in content writing, content management, or SEO‑focused editorial roles, ideally in DTC, food, wellness, subscription, ecommerce, or consumer tech.
• Primary experience writing for DTC emails, landing pages, UX copy, SMS, educational content, and long‑form articles.
• Strong English (C1–C2) with excellent grammar and nuance; fluent German preferred.
• Deep understanding of tone, structure, and customer/user motivations.
• SEO competence: keyword research, content clustering, on‑page optimization, metadata, schema basics, and performance monitoring.
• Comfortable managing many content surfaces at once, structuring information, designing workflows, and shaping content systems.
• Independent, proactive, fast but high quality, organized, and able to collaborate across CRM, Brand, Product.

Working Style

• Independent and proactive.
• Fast, but high quality.
• Organized and systematic.
• Comfortable collaborating across CRM, Brand, Product teams.
• Energized by helping consumers build healthier habits with less effort.

Why Join Us

• Play a key role in shaping how tens of thousands of people experience and connect with our brand.
• Build a content system from the ground up and watch it scale as we grow.
• Work closely with many stakeholders in a high‑growth environment.
• Join a mission‑driven team committed to making healthy eating realistic, accessible, and joyful.

If you’re excited to take ownership and autonomy in a fast‑growing subscription brand, please include your portfolio in your application.