Senior Customer Growth Manager (Upsell & Retention) Recare Berlin, Germany

❯❯# Senior Customer Growth Manager (Upsell & Retention)Posted on March 23, 2026 (11 days ago)Recare is one of the leading digital startups in the German healthcare sector. Our mission is to rethink healthcare with a platform for digital care coordination. We find, coordinate and make capacities available so that healthcare professionals have more time for their patients.Within a short time Recare has brought together more than 660 acute and rehabilitation clinics and over 17,000 other care providers on its digital platform. Renowned hospitals and hospital groups such as Vivantes, Sana Kliniken AG, München Klinik, Hannover Medical School and University Hospital Essen are among Recare's customers and use the innovative Recare platform. # Job descriptionAs one of Germany's leading HealthTech companies, we are redesigning discharge management — technology-driven, patient-centered and free of bureaucracy. In addition to our market-leading SaaS platform, we develop AI solutions that radically simplify processes in hospitals and with aftercare providers, relieve professionals and refocus care on patients. Today we connect two thirds of all German hospitals with over 650 rehab clinics and 25,000 care and homecare providers. With around 100 employees, we are still growing and are looking for people who want to improve the healthcare system with us.We are a remote-friendly company: you can work remotely across Germany and — after agreement — also take workations.Perks include an Edenred card, support for work-life balance and development, and an additional day off on your birthday. # Responsibilities* Develop and implement a customer marketing strategy for hospitals and aftercare providers across the entire customer lifecycle (onboarding, adoption, retention, expansion).* Plan and run upsell and cross-sell campaigns for existing B2B customers (e.g. additional modules, licenses, feature packages).* Build and evolve retention programs that increase product usage, satisfaction and long-term customer loyalty.* Build and manage a customer advocacy program: activate customers from hospitals and care providers as advocates, multipliers and co-creators through marketing, community and co-building formats.* Work closely with Customer Success and Sales to identify maturity levels and potentials in customers and to develop stakeholder-specific value propositions.* Analyze usage, retention and expansion data for continuous optimization. # Requirements* Completed degree in marketing, communications, business administration, health management or comparable education.* 6-8 years of professional experience in B2B marketing or customer marketing, alternatively in Customer Success or Product Marketing, ideally in a health-tech, pharma-tech or SaaS environment.* Experience working with existing customers and complex B2B accounts (preferably hospitals, care facilities, networks).* Ideally experience in hospital or care settings and a basic understanding of regulatory and organizational frameworks in healthcare.* Proven experience building and running upsell and expansion initiatives, retention programs and customer advocacy formats (e.g. references, case studies, webinars, customer events).* Experience collaborating with Sales and Customer Success teams and enabling internal stakeholders.* Confident use of CRM and marketing tools (e.g. Salesforce or similar) and experience analyzing usage and campaign data.* Native-level German and fluent English.LocationBerlin, Germany
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