Senior Lead – Brand Strategy & Activation

N26 has reimagined banking for today's digital world. Technology and design empower everything we do and it's how we are building the global banking platform the world loves to use.
We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.
Founded in 2013, N26 now has 7 million customers in 25 markets. Our talented team works across 8 global offices in Berlin, Barcelona, Madrid, Milan, Paris, Vienna, New York and São Paulo.

About the Opportunity

• We're looking for a strategic and operational brand leader to drive N26's global brand forward.

You'll not only define the brand strategy but also ensure it is executed end-to-end. You will drive high-impact campaigns and always-on social activations, across markets, channels, and customer touchpoints.

You'll act as a true brand advocate, embedding brand thinking across the organisation, aligning teams, and making sure our positioning, narrative, and personality are consistently reflected in everything we do. At the same time, you'll be deeply operational, turning strategy into measurable, shipped outcomes that build awareness, trust, and cultural relevance.

In this role you will

• Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact
• Lead and develop the Social Media and Community team, setting clear direction, elevating quality, and building a high-performing function that strengthens audience connection and brand presence
• Define N26's role in culture, setting our cultural lens and frameworks, then operationalising them through authentic activations, in the short term focusing on organic social media
• Drive strategic planning across brand, social, and always-on activations, translating insights and performance data into clear direction that keeps teams focused on what matters most
• Develop scalable frameworks for brand storytelling, social content, community engagement, and activation that work across markets while maintaining creative excellence and cultural relevance
• Build strong senior stakeholder relationships across marketing, product, and creative to embed brand thinking across the organisation and unlock cross-functional innovation
• Define and manage brand measurement, setting KPIs, rigorously interpreting performance, and turning insight into clear, actionable recommendations for senior leadership
• Elevate team capability through coaching, strategic thinking development, and fostering a culture of curiosity, creative confidence, data-informed decision-making, and commercial accountability

What you need to be successful

• 9+ years in brand strategy, activation, or marketing roles, with leadership experience
• A portfolio full of culturally relevant campaigns, and a track record of driving impact
• Proven experience owning brand strategy, governance, activation, and measurement at scale, ideally in consumer, fintech, or technology environments
• Experience leading social, community, or cultural brand channels as strategic levers
• Demonstrated ability to drive brand thinking in a product-led, cross-functional organization
• Track record of building and activating always-on, long-term brand strategies
• Comfort making strategic decisions without controlling creative execution
• Experience operating with metrics, ROI, and insight-led frameworks
• Deep understanding of consumer financial pain points and cultural context, with the ability to apply this insight to brand strategy and activation

Skills

• Strong analytical capability — translating data, research, and customer insights into actionable brand strategy
• Expertise in defining and evolving brand identity, messaging, and tone of voice
• Excellent brief-writing skills — creating insight-led, decision-driving creative briefs
• Ability to plan and execute global campaigns with cultural and audience relevance
• Strong stakeholder management and influencing skills across senior leaders and cross-functional teams
• Familiarity with brand measurement tools, social analytics, and performance frameworks
• Ability to balance long-term brand building with short- and mid-term business impact

Traits

• Strategic and structured — comfortable operating at the intersection of brand, product, and growth
• Analytical and outcome-driven — focused on metrics, ROI, and measurable impact
• Globally minded, culturally fluent, and customer-centric
• Collaborative — able to work across functions without micromanaging creative execution
• Proactive, curious, and comfortable challenging the status quo
• Bias for action and delivery while maintaining strategic clarity
• Accelerate your career growth by joining one of Europe's most talked about disruptors, and a LinkedIn Germany Top Startup Employer three years running
• Personal development budget, discounted public transit pass, German language classes, fitness memberships, childcare services, N26 premium bank card, employee loans, and your choice of a Mac or Windows laptop
• 26 vacation days per year, with an additional day for each year of service - up to 30 days
• A high degree of collaboration and autonomy while working with a group of diverse peers, and access to cutting edge technologies
• A relocation package with visa support for those who need it

N26 is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.

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