Senior Manager Member Growth & Engagement (m/f/d), Frankfurt am Main

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As Senior Manager Member Growth & Engagement, you play a key role in driving organic growth for American Express in Germany. Within the International Card Services (ICS) you own and steer a sound customer contact strategy across IC— with a clear mandate: deliver sustainable, organic growth by unlocking the full potential of our cardmember. You ensure that every customer interaction is relevant, data-driven and compliant — strengthening revenue, deepening loyalty and enabling a frictionless, digitally focused customer experience across Consumer, SME and Commercial segments.

Acting as the integrator across teams, you ensure priorities are aligned, communications are synchronized and marketing efforts efficiently prioritized across different teams as acquisition, early engagement & retention and product management. You know how to drive efficiencies and leveraging marketing tools and KPIs to improve marketing ROIs.

Your Impact:

• Customer Contact Strategy & Experience

  • Own and drive the IC-wide customer contact strategy across all segments

  • Orchestrate and prioritize cross-team communications to ensure relevant, revenue-focused and compliant interactions

• Organic Growth

  • Deliver organic growth by increasing spend, revenue and portfolio performance from our existing customer base

  • Maximize share of wallet and long-term customer value at sustainable margins

• Data-Driven Performance Marketing

  • Define and steer KPIs and ROI targets to optimize marketing effectiveness and investment allocation

  • Drive measurable impact through analytics, testing, automation and personalization

• Digitization & Automation

  • Scale lifecycle programs through CRM and marketing automation capabilities

  • Enable frictionless, digitally focused customer journeys with high operational efficiency

• Cross-Functional and People Leadership

  • Align Marketing, Product and Merchant stakeholders around clear commercial priorities and ensure disciplined execution across IC

  • Lead and develop a high-performing team, fostering ownership, accountability and customer-centric growth

• Regulatory Compliance & Governance

  • Ensure all lifecycle and contact strategies adhere to regulatory, legal and brand standards

  • Embed compliance-by-design principles into planning, prioritization and execution processes

Minimum Qualifications:

• 7+ years of experience in Customer Marketing, CRM, Digital Marketing, Lifecycle Marketing and/or Customer Experience

• University degree, preferably in Marketing, Business or a related field

• Ideally strong understanding of the card business and passion for serving and understanding customers

• Incredibly creative marketing, communication and presentation skills

• Highly analytical mindset with the ability to translate data into actionable business strategies

• Excellent stakeholder management skills in cross-functional and international environments

• Demonstrated ability in leading and developing high-performing teams

• Fluent verbal and written communication skills in English and German

Employment eligibility to work with American Express in Germany is required as the company will not pursue visa sponsorship for these positions.

Benefits include:

• Competitive base salary
• Bonus incentives
• Support for financial well‑being and retirement
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Healthy Living activities, including insightful health and workout webinars and medical screening
• Healthy Living activities or relaxation programs with showers on site
• Subsidized company fitness membership with "Family Plus 1" at Egym Wellpass
• Integrative and helpful benefits for parents, including first‑aid rooms for privacy while breastfeeding, emergency childcare services, and childcare subsidies
• Occupational health consultation for workplace health advice
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Amex Flex offers our colleagues flexibility to develop personally and professionally while ensuring that the special benefits of our unique personal culture are preserved. In Germany, we have concluded an agreement with the works council with specific directives on Amex Flex. Depending on role and business needs, colleagues work either on site, in a hybrid model or completely virtually.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.