Senior Manager Merchandising Apparel Lifestyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Drive the European Apparel Lifestyle merchandising strategy by aligning regional assortments with global direction and ensuring consumer‑relevant, brand‑elevating range of choices.
• Lead the seasonal Go‑To‑Market process by managing calendars, deadlines, and cross‑functional information flow to secure flawless execution.
• Shape regional merchandising plans by consolidating insights, analyzing data, and translating global Lifestyle initiatives into actionable assortment decisions.
• Adapt global Apparel Lifestyle assortments and tools for European markets, validating product selections and tailoring them to regional consumer needs.
• Ensure pricing accuracy and consistency across the region by managing system updates and aligning with global pricing frameworks.
• Consolidate and elevate channel forecasts to support financial expectations and ensure timely submission to global stakeholders.
• Contribute analytical input to financial midterm planning through structured data collection, reporting, and budget preparation.
• Strengthen collaboration across Global Product, Sales, E‑Com, Retail, Marketing, and Operations by ensuring aligned information, documentation, and commercial readiness.
• Monitor in‑season performance, interpret sales and margin trends, and identify opportunities or risks to optimize the Apparel Lifestyle business.
• Enhance operational excellence by maintaining merchandising tools, supporting SMU and collaboration initiatives, and coordinating executional tasks such as catalogue updates, sample management, and showroom readiness.

YOUR TALENT

• Bachelor’s degree in Business Administration, Marketing, Merchandising, Economics, Fashion Management, or related fields.
• 5+ years of relevant experience in merchandising, product management, buying, planning, or category management within retail, wholesale, lifestyle, or sporting goods.
• Experience working with assortment planning, forecasting, pricing, and seasonal calendars in an international or matrix organization.
• Familiarity with global-to-local product processes, GTM cycles, and cross functional workflows (Sales, Marketing, Supply Chain, Global Product).
• Hands‑on experience working with Excel, ERP/PLM systems, PIM tools, or merchandising planning platforms.
• Understanding European consumer behaviors, market differences, and channel dynamics (Wholesale, Ecom, Retail).
• Experience preparing product catalogs, price lists, sales tools, or supporting GTM preparations is an advantage.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.