(Senior) Marketing Automation Manager (m/w/d/x)

Your mission at ucm:

You will build a scalable, AI-driven growth engine that sustainably strengthens both sides of our marketplace. You will transform marketing from campaign-driven execution to agent-based system architecture. You will ensure that automation not only generates leads, but also creates measurable revenue and structural growth.

The Future of Work:

ucm provides innovative temporary workforce solutions for great companies and talented students. We are a trusted go-to platform for temporary workforce for >48.000 students and over 2.000 companies. Our success lies in combining the flexibility of a human-centered agency with the efficiency of an AI-enabled matchmaking platform.

At ucm, we don’t just "use" AI - we are rebuilding our entire core around it. We’re scaling our "Foundry" - the engine room where we build new business models and growth levers. We are moving away from manual task management toward a future where every relevant process and flow is handled by autonomous agents.

As a (Senior) Marketing Automation Manager, you’ll own the strategy and execution of our B2B and B2C lead generation and automation.

Your Tasks:

Drive B2B & B2C supply growth:

You’ll own the lead generation engine for both sides of our marketplace - the companies that need staff and the students looking for work. Build the team of agents:

In collaboration with our tech team you will develop and refine AI agents that handle everything from asset creation and campaign management to CRO and reporting Ensure the real impact:

You’ll work closely with the Ops team to make sure the leads actually turn into revenue, using automation to tighten the feedback loop between teams.

What you bring to the table:

AI Native:

You have a deep affinity for AI tools. You don’t wait for a manual; you’re already testing the latest API or LLM. Track Record:

You can show us agents or automations you’ve built - whether for a previous company or a personal side project. You know how to make systems "talk" to each other. Marketing Context:

You have experience with marketing/growth stack (e.g. paid social ads, landing pages, tracking and CRM systems). You understand the "Why" behind the automation.

What ucm stands for:

AI-First is our Reality:

This isn't a buzzword here. You’ll work in an environment where AI is the standard for campaigns, insights, testing, and process design. We don’t expect you to know everything yet - we expect you to want to build it. The Foundry vs. The Silo:

You’ll work closely with teams building new business models and growth levers. Performance Marketing is our core value driver. Systems over Chaos:

We want repeatable growth mechanics. You get the space to design the stack and tracking setups correctly, ensuring they work long-term. Fast Lanes:

Cross-functional work with Sales and Ops. No red tape - just fast decisions, shared learnings, and immediate implementation. The Setup:

A modern office right at Berlin Hauptbahnhof, a clear hybrid policy (3 days office, 2 days remote), and a mature team culture with mutual drive. The Perks:

Competitive salary (60,000€ to 65,000€ yearly gross), Urban Sports Club membership or Deutschlandticket, and the chance to be at the forefront of the agentic shift in business.

Your Candidate Experience:

1. Interview with the Hiring Manager, 45 minutes:

Remote via Google Meet. We focus on your strategic thinking, your systems mindset, and your potential to create real impact at ucm. 2. Live Day at ucm:

On-site at our Berlin HQ. You will work on a realistic case, meet the People Team, Hiring Manager, and Founder, and get an unfiltered impression of how we operate and collaborate. 3. Reference Call:

A short conversation with a professional reference to complete our overall picture. 4. Final Offer:

Transparent, fair, and on equal footing. With space for your questions and a shared outlook on what we want to build together.

About us

ucm is more than just a platform for student staff. ucm is the infrastructure between companies and one of Germany's most flexible workforces. Over 2,000 companies use ucm to deploy student teams in a structured, scalable, and quality-assured manner—from individual short-term large-scale assignments to complex, recurring workforce setups. More than 48,000 students access flexible work through our technology.

With our Foundry, we digitize workforce management; with our Field team, we drive operational excellence in the field; and in Frame, we develop structures that enable scalable growth. At ucm, you don't work in a company that manages processes – you work in one that builds systems. If you want to work where technology, operations, and organizational design come together, you'll find real creative freedom here. Shape the future. Own the impact.

We stand for diversity and equal opportunity, which is why we welcome applications from people with disabilities. Personalized wording in the job advertisement is to be considered gender-neutral.