Senior Marketing Campaign Manager

Berlin, Germany · Marketing & Communications

About SumUp

We believe in the everyday hero. Those who have the courage to follow their passion and who have the strength and determination to realise their dreams.

Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love.

Team Description

You’ll join our centralized Media & Partnerships Chapter, the team driving campaign excellence across Europe. We sit at the intersection of brand, business lines, acquisition channels, and external media partners — turning strategy into scalable, high-impact campaigns across all major channels.

Reporting to the Head of Marketing Investments and Media Strategy, you’ll play a pivotal role in executing our 2026 roadmap, including a major global rebrand and large-scale European activations. As a senior individual contributor, you’ll independently own complex omni-channel campaigns while elevating operational standards and media performance across the region.

What You’ll Do

Plan and execute simultaneous omni-channel marketing campaigns across European markets, managing all phases from brief to delivery to ensure projects are completed on time and within budget.

Design annual, market-specific channel frameworks that define reach targets, budget guardrails, and campaign flighting principles to guide execution across markets.

Develop master briefs that translate strategy into clear objectives and consistent messaging, cascading them into market- or product-level sub-briefs across all touchpoints.

Oversee end-to-end campaign operations — including budget tracking, financial reconciliation, and resource allocation — while proactively anticipating seasonal demand shifts and negotiating media inventory in advance to optimise cost and quality.

Establish reporting requirements and monitoring mechanisms, analyse campaign performance data, and convert findings into clear optimisation roadmaps.

Lead post-campaign retrospectives to drive continuous improvement across processes, vendor contracts, scorecards, briefing templates, and execution playbooks; champion project management best practices and introduce new industry approaches to enhance scalability.

Maintain and continuously expand an established network of media vendors, agencies, and industry stakeholders; nurture long-term relationships, manage partner performance, and leverage connections to unlock strategic opportunities, preferential terms, and best-in‑class execution.

You’ll Be Great for This Role If…

You have advanced experience (5+years) leading ATL media buying and omni-channel campaign execution across European markets.

You have strong analytical capabilities and confidently translate data into actionable marketing decisions.

You manage senior internal and external stakeholders with clarity, structure, and influence.

You independently own campaign budgets, financial reconciliation, and vendor negotiations with precision.

You have an established network of media stakeholders and other relevant external partners.

You are fluent in English and communicate complex ideas clearly across diverse teams.

You thrive in fast-changing environments and maintain momentum despite shifting priorities.

Why you should join SumUp

Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup

Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced