Senior Partner Marketing Manager EMEA

About the role:

As a Senior Partner Marketing Manager (EMEA), your mission is to drive pipeline and revenue growth through our partner ecosystem. You will own how Parloa generates demand, builds pipeline, and accelerates deals through RSIs, GSIs, and BPO partners across EMEA. You will take full ownership of partner marketing initiatives, from defining strategy to executing high-impact campaigns and events. Working closely with our partners, Partner Managers, and cross-functional marketing teams, you will focus on launching and scaling initiatives that create measurable business impact.

Areas of ownership:

• Own partner co-marketing with the goal of creating demand for Parloa through partners across EMEA.
• Develop and execute partner marketing plans aligned to revenue targets and priority accounts.
• Build and scale programmatic co-marketing motions (campaigns, content, events) that partners can consistently execute.
• Plan and execute end-to-end partner marketing campaigns, including messaging and value proposition, partner-led activations, webinars, digital, and joint campaigns.
• Lead key partner initiatives such as Soundcheck EMEA (Parloa Partner Day) and regional partner events.
• Work closely with Partner Managers to identify high-impact opportunities and influence active deals.
• Act as the primary marketing point of contact for priority partners, building strong relationships and driving execution.
• Support partner recruitment through targeted marketing strategies and joint go-to-market initiatives.
• Track, measure, and report on campaign performance, pipeline contribution, and ROI.

Who you are:

• 6–10+ years of B2B marketing experience, with a strong focus on partner or channel marketing.
• Proven track record of driving pipeline and revenue through partners.
• Experience working with GSIs, RSIs, BPOs, or similar partner ecosystems.
• Strong experience executing campaigns and events end-to‑end with clear business outcomes.
• Ability to prioritize effectively and focus on high-impact initiatives in a fast‑paced environment.
• Comfortable operating with a high degree of ownership and accountability.
• Strong cross‑functional collaboration and stakeholder management skills.
• Excellent communication and organizational skills.
• Based in or willing to work from our Berlin or London office.

What sets you apart:

• You think in pipeline and revenue, not activities.
• You are selective and opinionated about where to invest time and budget.
• You push partners (and internal teams) to execute at a higher standard.
• You are comfortable saying no to protect focus.
• You combine speed with quality, and strategy with execution.