(Senior) Performance Marketing Manager - (m/w/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey : from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.

And that’s where you come in: You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. You show ads that don’t just look good – they deliver results.

Aufgaben

• You develop, implement, and manage performance marketing campaigns across multiple paid social channels (e.g., Meta, TikTok) to acquire new customers for HEY HOLY
• You create well-founded creative concepts based on past performance data and implement them together with internal and external resources
• You conduct deep audience analyses , using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
• You analyze campaign data and derive concrete recommendations for continuous creative optimization
• You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
• Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and conduct additional analyses as needed to validate your hypotheses
• You stay on top of the latest trends and best practices in performance marketing and integrate them strategically into your creatives

Qualifikation

• Experience : You have at least 4 years of experience in a comparable role – ideally in a D2C environment with a full-funnel focus on new customer acquisition
• Tool proficiency : You’re familiar with Meta Ads and GA4 – and you quickly get up to speed with new tools (experience with attribution tools = a plus)
• Analytical-creative all-rounder : You understand all relevant KPIs, analyze data quickly, spot performance patterns, and connect them with your instinct for audiences, markets, and products
• Psychology meets performance : You have a strong interest in or background in advertising and consumer psychology – and know how to apply these principles effectively
• (Dog)-Customer Obsession : You understand how dog parents think – what matters to them, what they pay attention to, what pain points they have – and you’re excited to dive even deeper into their world
• Structured, proactive & execution-driven : You work in a highly structured and self-directed way, with a strong eye for detail. You get projects done through smart planning, proactive communication, and a drive to execute
• Language skills : You have strong English skills; German is a plus – or alternatively, you’re on excellent terms with DeepL and ChatGPT

Benefits

⏰ Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive

Individual training/certification budget: We actively invest in your growth – because your development is key to our success

Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace

Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective

Open and honest communication: We live direct exchange, give clear feedback and look forward to your input

️ Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too

Free HEY HOLY food: Because happy dogs are just as important as happy people!

We value Diversity!

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong!