Senior Performance Media Manager

Job Description

Circle K Europe is looking for a colleague to join our team as:

SENIOR PERFORMANCE MEDIA MANAGER

Job Overview

This role will act as the lead performance marketing manager for all performance-led projects and campaigns in Circle K’s media team including but not limited to: B2B lead generation campaigns, Loyalty app downloads campaigns, search and performance max campaigns, dynamic creative optimization.

This role will lead Circle K Europe’s Performance Marketing approach across categories including KPI definition, tracking and tagging audits and implementation, test and learn plans and budget setting.

This role will support our European markets with best-in - class digital performance expertise to deliver local market business results.

This role will ensure effective navigation of tasks, drive growth and synergies while maintaining strategic focus, with a particular emphasis on alignment, efficiency, and optimization.

Key Responsibilities

• Develop and implement performance marketing strategies for Circle K’s European Markets to deliver business objectives, in line with European Media guidelines and local market priorities.
• Lead performance marketing for B2B, B2C Loyalty, Search and other performance-led EU-wide projects in Circle K.
• Develop and lead Circle K’s performance marketing approach across categories and markets including KPI definition, event set-up and optimisation, a/b testing and budget optimisation.
• Collaborate with local market specialists and commercial teams to adapt and localize performance improvements.
• Collaborate with the wider European Media team in Circle K to ensure performance best-practice is being considered and implemented as part of wider media plans.
• Support, and where relevant lead, marketing technology rollouts in Europe to support digital marketing performance e.g. dynamic creative optimisation.
• Collaborate with the digital performance team to measure customer life‑time value and define digital product specific media measurement plans.
• Monitor performance, analyse results, and provide actionable insights to improve future campaigns – reporting on and attending in person, local marketing, VP, MD and category team sessions as needed.
• Support the development and execution of social media strategies in our legacy European markets.
• Stay up to date with digital media trends, technologies, and best practices, and proactively recommend new approaches to drive effectiveness.

Key Requirements

• Digital channel generalist.
• Proven experience in digital performance marketing.
• Strong communication , interpersonal skills, and project management skills with the ability to collaborate with cross-functional teams.
• Proficiency in Excel, spreadsheets, and reporting tools to analyze and present campaign performance.
• Strong analytical skills and experience using analytics tools like Google Analytics, Google Tag Manager and/or other performance tracking tools.
• Experience in working with martech tools such as DMP (if not with the tools but at least should be able to sketch the usability of these tools).
• Knowledge and experience working with Dynamic Creative Optimization or similar ad technology is considered as an advantage.
• Experience in B2B marketing is considered as an advantage.
• Experience in 1 st party data activation is preferred.
• Willingness to learn new tools, frameworks and channels.
• Experience with A/B testing, conversion rate optimization, and data-driven decision-making.
• Proficiency in English , additional local languages relevant to European market will be considered as an advantage.

The Ideal Candidate

• Collaborative team player with a proactive approach to problem-solving.
• Curious and open to new technologies to support business goals and drive effectiveness.
• With srong organisational skills and attention to detail.
• Familiar with customer acquisition and retention strategies, including lead generation, customer journey optimisation, and remarketing tactics.
• Able to work autonomously and manage multiple campaigns simultaneously in a fast‑paced environment.
• With proven presentation skills, including a strong ability to simplify complex topics.
• Committed to Circle K’s vision and mission and adheres to the values we live by.

Location

We are looking to hire in Norway, Sweden, Denmark, Ireland, Poland, Baltics, Germany, Netherlands, Belgium and Luxemburg .

Interested ?

We are looking forward to your application in English !

We know great companies are built from within, by great people like you. Come grow with us!

NOTE: The above statements reflect the general qualifications , duties and/or responsibilities necessary to identify the job and are not necessarily intended to set forth all of the specific requirements of the job.