Senior PR Manager

Responsibilities

Develop and execute the European PR strategy with a strong focus on product communications, brand storytelling, and thought leadership. Plan and manage press events, vehicle unveilings, media test drives, and participation at key industry shows. Build and maintain trusted relationships with top-tier automotive and tech journalists, influencers, and media outlets across Europe. Lead crisis and issue communications, ensuring timely, accurate, and consistent communicationCreate and oversee press releases, media statements, product briefings, and Q&A documents. Collaborate closely with HQ teams in China to ensure message consistency and cross-regional alignment. Monitor and analyze social media channels (owned and earned) to amplify PR messages and monitor sentiment. Manage external PR agencies and ensure high-quality deliverables.

Qualifications

7+ years of experience in automotive PR, tech PR, or related fields. Proven track record in product PR and large-scale press events. Strong network among European automotive, mobility, and technology journalists. Experience in crisis communication and sensitive media environments. Strong understanding of social media trends, digital content, and media engagement. Excellent communication skills in German and English, Mandarin is a plus. Ability to work in a multicultural and international team environment. Ability to combine strategic thinking with hands-on execution.