Senior PR / Media Relation Manager (all genders)

The Role

This role of Senior Corporate Communication Manager has a particular focus on proactive communication of the company's position on key milestones, major initiatives, issues and policies within our industry. We're looking for someone dynamic, news-hungry and with the aim to raise LucaNets profile in Europe, UK and Singapore and in future markets around the world.

What you’ll do

• Developing and implementing proactive and reactive media relations strategies that support LucaNet's objectives and mission.
• Building relationships with key business and trade media contacts around the world to help secure positive coverage for the broadcast, print and digital.
• Developing and managing communications programs, including press releases, media kits, and other materials.
• Coordinating interviews and press conferences with executives and other key personnel.
• Managing crisis communications in the event of negative press or other reputation threats.
• Working with other departments, such as Brand Communications and Product to ensure that messaging is consistent across all channels.
• Support our CEO as a spokesperson for company on key company topics, news flow, and issues, while proactively pitching media and responding to incoming media requests.
• Oversee award applications and promote positive results.

Monitoring and analyzing media coverage of the company to identify trends and potential issues. Advising executives and other internal partners on messaging and media relations strategies.

What you bring to the table

• Bachelor’s degree in business, communication, journalism, public relations, marketing or related
• 6+ years of hands‑on experience in managing proactive / reactive media relations programs in the B2B industry, preferably tech.
• Strong experience proactively engaging with European business media.
• Experience working with senior leaders and supporting media interview and visibility in other executive external engagements.
• Global mindset experience, Knowledge of SaaS or Finance industry.
• Public relations background, or journalism experience and experience in managing global agencies.
• Munich, remote in Europe.

Perks at work

• LucaFlex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
• Work from Abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
• Sabbatical – Take the time you need for personal pursuits, family time, travel, or any other activities that suit you with our sabbatical options.
• Team Spirit – We value teamwork and celebrate our achievements. That’s why we take many opportunities to get together, learn together, and cherish our successes together.
• Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
• LucaNet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
• LucaNet Do Good – As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.
• Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, mental health support, and counseling through our external partners.
• Generous leave policy – We encourage you to take time off to relax, travel, and recharge.
• Compensation & Company Pension Plan – We are committed to equal pay and supporting you for your future by offering a company pension plan and / or pension allowances.
• JobRad – Find your dream bike, with financial support from us.
• Discounts – Enjoy a whole bunch of discounts from our external corporate benefits partner.

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