(Senior) Strategic Marketing Manager (m/f/d)

We are currently looking for a motivated and experienced (Senior) Strategic Marketing Manager (m/f/d) to join our team. The preferred location for this position is Munich , where our European headquarter is based. However, the role can also be performed remotely within Germany, or from France, Spain, or the UK .

You will be responsible for collecting, analyzing, and translating insights from market research, competitive intelligence, and customer segmentation into actionable strategies. By leveraging these insights, you will drive data‑driven outcomes and support Moxa’s corporate strategy by translating industrial market research and competitive intelligence into clear, actionable insights.

Moxa is a leading provider of industrial networking, computing, and automation solutions for enabling the Industrial Internet of Things. With 35 years of industry experience, Moxa has connected more than 118 million devices worldwide and has a distribution and service network that reaches customers in more than 87 countries. We offer a full spectrum of innovative, high‑quality solutions that have been deployed in a wide variety of industries, including factory automation, smart rail, smart grid, intelligent transportation, oil and gas, marine, and mining.

Key Responsibilities

Market Understanding & Strategic Positioning

• Collaborate on corporate‑level strategy development based on market insights to identify market focus and customer segments
• Support vertical markets by facilitating collection of local insights and collaborating with the corporate team developing customer personas
• Align market insights with product management roadmaps
• Support collection of insights for cybersecurity regulations and compliance (IEC 62443, CRA, NERC CIP, ISA/IEC)
• Act as strategic interface to sales, product, and R&D leadership
• Develop and lead cross‑functional activities with colleagues across departments

European Market Intelligence

• Collect, consolidate, and analyze market information from across Europe (regions, key industries, customer segments) and identify similarities with other regions to support product management
• Support strategic planning with data‑driven recommendations
• Understand and monitor European legal, regulatory, and compliance requirements (e.g. industry standards, cybersecurity regulations, certifications)
• Serve as a knowledge hub for European compliance topics in a marketing and market context

Inbound Marketing Strategy

• Define and steer the inbound marketing strategy based on market and industry insights
• Ensure content topics are driven by real customer challenges, regulatory pressure, and industry trends

Cross‑Functional & International Collaboration

• Work closely with:
  • European sales teams to gather market feedback
  • Product Management and R&D to reflect market and regulatory needs
  • Global Marketing and HQ to align European insights with global strategy
• Support internal enablement by sharing market and industry knowledge across teams

Requirements

Professional Experience

• Bachelor's degree in technical field and / or minimum of 8 years in industrial B2B strategic or product marketing
• Experience in industrial automation, networking, and / or cybersecurity preferred
• Ability to influence across functions without authority
• Proven ability to connect market insights, regulatory frameworks, and product positioning
• Experience working in an international, matrix‑driven organization

Skills & Mindset

• Strong analytical skills and experience in synthesizing insights from multiple regions
• Exceptional interpersonal and communication skills
• Excellent organization, project management and implementation skills
• Must have tolerance for ambiguity and ability to proactively solve problem solve
• Goal‑oriented and organized team player
• Strategic thinker with a strong market‑first mindset
• Ability to translate complex market, technical, and regulatory information into clear messages and guidance
• Excellent communication and stakeholder management skills
• Fluent in English; additional European languages are a plus

What we love about Moxa!

Company: At Moxa Europe, we embody agile work practices, modern leadership, and a flat organizational structure. We empower rapid decision‑making, continuous improvement, and foster a team‑oriented, empathetic culture that embodies our values daily. Celebrating our diversity with colleagues from 30 different nationalities creates a dynamic and enriching work environment.

Compensation & Benefits

Experience a dynamic compensation and benefits package that includes fixed & performance‑oriented pay, leisure and health budgets, an individualized training budget aligned with your goals, and perks like eco‑friendly commuting.

Collaboration

At our company, collaboration means more than teamwork - it's also about intensive onboarding support with a buddy program, structured department introductions, autonomy in your role, regular team meetings, a feedback‑driven culture with goal‑setting discussions, and a commitment to embracing global diversity.

Work‑life balance

We prioritize work‑life balance with 30 vacation days, flexible work arrangements, remote options, and part‑time opportunities. Our vibrant workplace features modern offices, a scenic rooftop terrace, and a calendar filled with team building & sports events, Oktoberfest visit, and much more.

Are you ready to make a difference with us? We warmly invite you to explore our About Us page , where you can discover more about our team, values, and mission. Further information about Moxa’s solutions is also available at moxa.com .

We look forward to receiving your application via LinkedIn or our application portal – and can’t wait to meet passionate candidates ready to make an impact!