Senior UX & Content Writer (German-speaking)

At every , we’re building a brand around making feeling and living better effortless, and language plays a central role in how people experience that promise.

We’re looking for a Senior UX & Content Writer to own written communication across our customer experience, from product flows and account UX to emails, landing pages, educational content, and long‑form storytelling.

This role sits in the Brand team , reporting to the Director of Brand & Product Marketing, and works very closely with Digital Product, CRM, and Acquisition , making it ideal for someone with a strong UX writing background who also enjoys shaping content throughout the entire customer journey.

You’ll help turn product and brand direction into clear, human language, playing a key role in transforming every into a truly content-driven, user‑centric brand.

What you’ll do

Own UX writing across the customer journey.

• Craft UX copy for account dashboard, subscription management, onboarding and retention flows, empty states, guidance, and system messages.
• Ensure clarity, consistency, and tone across all product touchpoints.
• Work closely with Product, Design, and Engineering to improve user experience through language.

Turn product and brand direction into clear, human language across product flows, emails, and web content.

• Turn brand and product marketing direction into clear, convincing copy.
• Shape how product value and “feeling better” are communicated — without health claims or jargon.
• Collaborate with Brand and Product on campaigns and launches to ensure messaging lands across touchpoints.

Write across key content surfaces

• Write engaging, conversion-oriented website and landing page copy.
• Create impactful CRM content (emails, lifecycle messaging).
• Develop customer education content: guides, articles, and branded materials.
• Ensure a cohesive voice across UX, marketing, and education.

Support editorial, SEO & content systems

• Write long‑form blog content aligned to brand themes and search intent.
• Participate in keyword research and SEO/G/AEO strategy.
• Refresh and optimise existing content.
• Upload and maintain content in our headless CMS (Sanity).
• Help build structured content systems (library, taxonomy, workflows).

Who you are

A highly skilled writer.

• Experience writing content for DTC emails, landing pages, UX copy, SMS, educational content, and long‑form articles.
• Deep understanding of tone, structure, and customer and user motivations.
• Strong English (C2), can write English-first with excellent grammar, clarity, and nuance.
• Native German also with excellent grammar, clarity, and nuance.

SEO-competent

• Comfortable with keyword research, content clustering, and search intent.
• Skilled in on‑page optimisation and metadata.
• Familiar with schema basics (FAQ, article markup).
• Able to monitor performance and spot improvement opportunities.

Comfortable with complexity

• Loves managing many content surfaces at once.
• Strong in structuring information and designing workflows.
• Enjoys shaping content systems, not just writing.
• Able to thrive with ownership and autonomy.

Experienced

• 5–8+ years in content writing, content management, or SEO-focused editorial roles.
• Ideally in DTC, wellness/health, subscription, e‑commerce, or consumer tech.
• Experience with headless CMS (e.g., Sanity) is a plus but not required.

Working style

• Independent and proactive.
• Fast, but high quality.
• Organised and systematic.
• Comfortable collaborating across CRM, Brand, Product.
• Energised by helping consumers build healthier habits with less effort.

Please provide a portfolio in your application.