Social Marketing Specialist (Hybrid/Part-Time) – Germany

AAI Innovations GmbH, based in Berlin, is a software and engineering company specializing in data-driven and AI-enabled solutions for complex systems. Formerly known as Automotive Artificial Intelligence (AAI) GmbH, the company has expanded its scope beyond the automotive industry to address challenges across multiple industries. Leveraging expertise in engineering-intensive environments, AAI develops scalable platforms, such as RepliMap and ReplicaR, for simulation, validation, and intelligent data processing. With a focus on open standards like ASAM OpenDRIVE, AAI ensures seamless integration into existing ecosystems. Serving clients in Europe, Asia, and North America, AAI supports global development programs with precision, scalability, and compliance.

Role Description

This is a part‑time hybrid role based in Berlin, Germany, with flexibility for remote work. As a Social Marketing Specialist at AAI GmbH, you will focus on creating and executing social media strategies to enhance brand visibility and engagement. Day‑to‑day activities include developing content for various platforms, managing social media accounts, analyzing campaign performance metrics, and collaborating with cross‑functional teams to align marketing efforts with company goals. The role requires creativity, an understanding of digital trends, and a strong ability to garner customer engagement across channels.

Qualifications

• Proficiency in social media management, including content creation and strategy development.
• Experience with digital marketing tools, campaign analysis, and performance optimization.
• Strong written communication and content development skills tailored for social platforms.
• Ability to use analytics tools to derive insights and adapt strategies as needed.
• Experience in branding, community engagement, and digital storytelling.
• Excellent organizational skills and the ability to work both independently and collaboratively.
• Prior experience in technology, engineering, or AI-driven industries is advantageous.
• Fluency in English is required; German language skills are a plus.