Strategic Marketing Lead (f/m/d)

A Snapshot of Your Day

As the Strategic Marketing Lead, you will drive the global marketing strategy execution uniting market insights, digital innovation, and cutting‑edge customer engagement approaches to deliver measurable business impact. You will lead a diverse global team, set the vision for campaigns, and champion marketing excellence across all touchpoints – leveraging data, AI, and technology to maximize ROI across digital channels, events, and exhibitions.

How You’ll Make An Impact

• Campaign Leadership – Design and oversee high‑impact strategic campaigns that strengthen portfolio positioning in priority markets
• Global Event Strategy – Define and execute strategic participation in global trade fairs, exhibitions, and events to maximize brand visibility and provide measurable business outcomes
• Market Insight Integration – Translate market research and competitive intelligence into differentiated campaign messaging and targeted content strategies
• Digital Transformation – Lead the digitalization of marketing by implementing advanced automation platforms (e.g., Marketing Cloud) and AI‑driven tools to enhance precision, personalization, and ROI
• Performance Management – Develop KPIs, success metrics, and agile dashboards for all marketing activities, enabling data‑driven decisions and continuous optimization
• Team Leadership – Lead, mentor, and inspire a diverse global team of marketing specialists, fostering collaboration and innovation across regions

What You Bring

• A university degree in Marketing, Communication, or other relevant function
• 5+ years of experience in strategic marketing, business development, sales, or similar fields
• Experience leading global fairs, exhibitions, and large‑scale events as well as strong financial acumen in marketing budget and ROI management
• Proven success in digital transformation, AI integration, and marketing automation
• Exceptional communication, stakeholder engagement, and leadership skills as well as ability to work across diverse regions and cultures
• Business proficiency in English, with knowledge of other languages being advantageous
• Flexibility to travel occasionally and adapt to project priorities, effectively managing your schedule and task prioritization

Rewards / Benefits

• In addition to an attractive remuneration package in line with the market, you can expect an attractive employer‑financed company pension scheme
• We also offer the opportunity to become a Siemens Energy shareholder
• We offer our employees the opportunity to work flexibly and remotely, and our inspiring offices provide space for collaboration and creativity
• The professional and personal development of our employees is very important to us. We provide them with the opportunities to learn and develop in a self‑determined way, various attractive programmes and learning materials are available for this purpose
• In relation to the "compatibility of family and work", we have a wide range of offers, e.g. flexible working time models, childcare places at many locations, the possibility of trial part‑time work or even a sabbatical

We celebrate character – no matter what ethnic background, gender, age, religion, identity, or disability.