Strategy (Social Media Focus), Senior Manager

• Berlin
• Full-time
• Permanent
• Experienced (7-10 years)

Lead the development of social-first strategies across organic content, creator partnerships, and paid amplification to deliver measurable business outcomes

Translate cultural signals, platform dynamics, and audience behaviour into clear strategic frameworks for integrated campaigns

Use AI tools and social listening platforms (Pulsar, GWI, Primetag) to identify cultural moments, audience insights, and growth opportunities

Define measurement frameworks and success metrics, continuously optimizing strategies through performance insights

Present strategic recommendations and campaign reviews to clients while guiding internal teams and mentoring junior strategists

6+ years of experience in social media strategy within a digital or social-first agency environment

Deep expertise in platform ecosystems (TikTok, Instagram, YouTube, Twitch) and creator dynamics

Strong experience with social listening and insight tools (Pulsar, GWI or similar) to translate cultural and audience insights into strategies

Confident communicator with excellent presentation skills and experience leading client discussions

Fluent in English and German; additional languages (French, Italian, Spanish) are a plus

Co-founded by Lara Daniel and Chris Kastenholz in 2014, Pulse Advertising was born with avision to make advertising meaningful . Since then, we’ve grown to a team of 100+people in 7 global offices - all pursuing that one vision.

We are a global influencer marketing agency, enabling brands to win and retain customerson social media. We are thought leaders in our industry and love to bringambitious, driven individuals onboard our journey.

As an employer, we stand for equal opportunities and are committed to diversity in ourteams regardless of age, disability, race, religion, nationality, sexualorientation, ethnic origin or gender. We celebrate our differences and are curious to learn fromone another, making us stronger as one #PulseTeam.