Team Lead (m/f/d) Marketing & Communications

Team Lead (m/f/d) Marketing & Communications

As Team Lead Marketing & Communications, you will build and scale INERATEC's brand and demand engine in the global Power-to-X and e-fuels market. You will translate complex technologies into compelling stories and achieve measurable impact for business development, partnerships, and sales.

• Responsibility for the holistic marketing and communications strategy
• Establishing a clear messaging architecture that aligns sales, product development, and management across all channels
• Responsibility for the corporate newsroom and editorial planning for all internal and external communication channels
• Developing high-quality technical B2B content, e.g., white papers, case studies, references, technical briefs
• Running targeted digital campaigns via LinkedIn, industry platforms, SEO, and email sequences to generate qualified B2B leads
• Building a data-driven marketing engine with clear KPIs, dashboards, and performance reports
• Responsibility for website strategy, conversion optimization, and marketing automation workflows
• Planning, organizing, and executing impactful events (conferences, client visits, facility openings, partner activations)
• Building and maintaining strong relationships with journalists, industry media, and opinion leaders in the fields of energy, aviation, and climate tech, as well as proactive press relations
• Leading and developing the team
• Working closely with sales, business development, product development, product, HR, and management to align all marketing and communication activities with the company's goals

Your profile

• 6–10+ years of experience in B2B marketing and corporate communications, ideally in the fields of cleantech, engineering, the chemical industry, industrial plant engineering, or energy infrastructure
• Strong ability to quickly grasp complex engineering topics and explain them in an understandable way, e.g., power-to-X, e-fuel production, CO₂ utilization, and modular plant design
• Fluent language skills in English and German
• Main place to work in Karlsruhe
• Experience in organizing high-quality events and confident, professional demeanor when representing the company in public
• Experience in leading small teams or cross-functional project groups
• Confident use of CRM and marketing automation tools (e.g., HubSpot, Salesforce), analytics platforms (LinkedIn Campaign Manager), and lead generation processes
• Highly motivated by INERATEC's mission to enable sustainable fuels and chemicals on an industrial scale

Why us?

• A fast-growing start-up with a clear mission
• Flat hierarchies and an open corporate culture
• Flexible working hours and the option of hybrid or mobile working
• Plenty of room for personal initiative/creative freedom and personal and professional development
• Company pension scheme and a subsidy for occupational disability insurance
• Gym cooperation
• Free drinks & snacks
• Attractive health offers at the cutting edge