Team Lead Performance Marketing (m/f/d)

Your tasks

As our Team Lead Performance Marketing (m/f/d), you will own and scale performance marketing across all paid channels, with a strong focus on data, tracking, and performance steering. You will combine hands‑on channel expertise with strategic ownership of measurement, reporting, and data quality to drive efficient and scalable growth. In this role, you will translate complex data into clear actions, enabling better decision‑making and delivering tangible business impact across markets. Your responsibilities will include:

Own Growth Across Paid Channels

• Own and scale performance marketing across all paid channels (Google, Meta, etc.) to drive profitable growth
• Deliver on revenue and acquisition targets while maintaining healthy CAC and efficiency
• Identify and unlock new growth levers (e.g. YouTube, TikTok, Reddit)

Drive Performance Through Execution Excellence

• Ensure best-in-class campaign execution across all channels and markets
• Allocate budgets dynamically to maximize impact and return
• Continuously improve performance through structured testing (creatives, audiences, bidding)

Establish Reliable Measurement & Steering

• Ensure a robust tracking and attribution setup in collaboration with Product and Tech
• Translate data into clear actions and steer the business based on performance signals
• Challenge and improve existing measurement logic where needed

Unlock Cross-Channel Impact

• Partner with CRM, Influencer, and Brand teams to drive incremental growth beyond siloed channel performance
• Work closely with Creative to build a high-performing, scalable asset pipeline
• Ensure performance marketing is fully integrated into the broader B2C strategy

Build and Lead a High-Performing Team

• Lead, coach, and develop a team of performance managers
• Set a high bar for ownership, accountability, and output quality
• Create a culture focused on impact, speed, and continuous improvement

Your profile

• 4-6+ years of experience in performance marketing with a strong analytical focus
• Proven hands‑on experience managing and scaling campaigns in Google Ads and Meta Ads
• Deep understanding of tracking, attribution, and performance measurement (e.g. GA4, MMPs like Adjust)
• Strong analytical skills with experience in performance metrics such as CAC, ROAS, cohort analysis, and funnel metrics
• Experience working with data tools such as BigQuery, Looker, Tableau, or similar
• First experience in leading or mentoring team members
• Highly structured, data-driven, and hands‑on approach with a strong ownership mindset
• Ability to navigate ambiguity and bring clarity to complex data and setups
• Experience working with cross-functional stakeholders (Tech, Data, Product, Creative)
• You are fluent in English
• You are based in Berlin or willing to relocate

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help build the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work‑life balance.
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
• Optimal performance thanks to a modern MacBook .
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
• 20 % discount in our KoRo online store.
• Regular team events and joint activities as well as legendary company parties.