Teamlead Loyalty Program (m/w/d)

Teamlead Loyalty Program (m/w/d) – Peek & Cloppenburg* Düsseldorf

Full time | ab sofort | unbefristet | Fashion ID GmbH & Co. KG, Headquarter Düsseldorf

Fashion ID GmbH & Co. KG manages our online stores in a dynamic environment and provides customers with a unique online shopping experience.

Responsibilities

• Your Mission: We are looking for a motivated, strategically minded Loyalty Program Manager to drive the vision, strategy, and roadmap of our P&C loyalty program. In this role, you will shape, implement, and manage the program to enhance customer retention, engagement, and lifetime value. Acting as the key link between customers, stakeholders, data, and tech teams, you will ensure that business objectives and customer expectations remain perfectly aligned.
• Program Strategy and Redesign: You will lead the redesign and positioning of our loyalty program, transforming it into a truly customer‑centric experience. Define key elements such as offers, benefits, mechanisms, digital strategy, branding, and communication. Develop the business case, financial model, and KPIs aligned with the overall company strategy.
• Digital Program Development: You will drive the concept, design, and rollout of the new loyalty app: defining core features, customer journeys, and engagement mechanisms. Working closely with product teams, you’ll ensure a seamless connection between online and in‑store experiences while serving as the app owner responsible for customer loyalty.
• Analytics and Customer Insights: Define the data and analytics framework and leverage insights to power personalization, loyalty mechanisms, and measurable business outcomes. Use feedback, behavioral data, and market trends to evolve the program beyond discounts into an experience‑ and brand‑driven loyalty ecosystem.
• Leadership and Program Management: Lead and inspire a cross‑functional team to achieve program KPIs and establish clear ownership across all channels. As the internal ambassador for loyalty, you foster alignment and engagement throughout the organization. Integrate loyalty into retail media initiatives and collaborate with brand partners to develop offers that maximize customer value and monetization. Coordinate with CRM, Product, Digital, Retail, and Data teams to create a truly integrated omnichannel loyalty experience.

Qualifications

• Your Background: You hold a degree in Marketing, Business Administration, or a related field, and have 5–8 years of experience in the strategic management of loyalty programs or customer engagement, ideally within the fashion or retail industry.
• Your Strengths: You have a proven track record in designing and implementing loyalty programs, including strategic planning, technical execution, and operational scaling. You bring solid experience in defining and executing app strategies and roadmaps. Your analytical and commercial acumen is strong. You are confident in developing business cases and ROI models. You excel in stakeholder management and are skilled at leading projects across cross‑functional teams.
• Your Profile: You are familiar with app ecosystems, digital trends, and customer engagement strategies. You are customer‑centric and insight‑driven, think strategically, and approach challenges with creativity and problem‑solving ability. Agile and execution‑oriented, you balance innovation with operational excellence. With excellent communication and influencing skills, you can engage effectively at all levels of the organization. You are fluent in both German and English.

Benefits

• Onboarding: You will receive comprehensive onboarding and all the support you need to get started successfully.
• Flexible Working: Our hybrid work model combining home office and on‑site collaboration helps you balance your professional and personal life in the best possible way.
• Career Development: Take advantage of our wide range of training and seminar opportunities to further your personal and professional growth. Through our tailored career planning, aligned with your strengths and ambitions, we support you in achieving your next career goals.
• Benefits: Enjoy a 25% Family & Friends discount in our company’s stores across Germany. Gain access to a variety of health programs, exclusive discounts, and attractive employee benefits from our partners.

More information: career.peek-cloppenburg.com

Contact Person: Joline Streich

Tel:

#J-18808-Ljbffr