Technical CRM Manager – 12-14 months Parental Cover (m,f,d)

You will be part of our technical CRM team reporting into the Head of Marketing Technology. As a Technical CRM Manager, you will help to shape and implement impactful, data-driven customer journeys for commercial customers. Your work will ensure delivering the right communication to the right car dealer while continuously improving our Salesforce Marketing Cloud & Salesforce Data Cloud capabilities. This role is highly collaborative, working with Marketing, Sales, Product, Tech, Analytics and external partners to enhance customer engagement. The contract is for a fixed term (Befristeter Arbeitsvertrag) and linked to maternity/parental leave, the actual end date depends on the return of the employee.

What you’ll do

• Contribute to the technical development and execution of B2B CRM processes, delivering fully automated customer journeys and ad‑hoc communication.
• Design customer segmentation strategies that enhance personalization and engagement across multiple channels.
• Partner with cross‑functional teams to translate business needs into scalable technical solutions.
• Work closely with internal tech & data teams to extend the connection between our platform and CRM solution.
• Provide data‑driven insights and ad‑hoc analyses to support marketing strategies.
• Act as a trusted technical consultant for the Marketing team, helping them to optimize customer engagement.
• Continuously enhance CRM capabilities by driving innovation and operational excellence.

What we’re looking for

• Several years of experience in a technical CRM or marketing automation role.
• Understanding of customer retention strategies and experience with highly personalized communications.
• Strong collaboration and communication skills, with the ability to explain complex topics to both technical and non‑technical stakeholders.
• Hands‑on experience with Salesforce Marketing Cloud (or similar marketing automation tools).
• Familiarity with customer data platforms (CDP), such as Salesforce Data Cloud.
• Solid foundation in relational databases and SQL queries.
• Basic knowledge of coding language AMP script.
• Fluency in English, German would be a plus.

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