TikTok Shop - Strategic Partnership Manager

Responsibilities

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users.

This role is based in our Munich or Dusseldorf office.

• Identify and engage BD multipliers (Amazon agencies, GBS agencies, logistics and eCom software providers, performance marketing agencies, selected associations, etc.)
• Pitch a clear, repeatable value proposition for why it makes sense for them to bring sellers to TikTok Shop—without needing to turn all of those agencies into full TSPs
• Design scalable partner motions (e.g. referral or incentive concepts)
• Generate and qualify warm seller leads and hand them over to AMs for onboarding and account ownership
• Keep focus quarterly based on category or assortment gaps (e.g. Fashion), aligned with Cat Leads and BP&O

Qualifications

Minimum Qualifications

• 5+ years of experience in e‑commerce operations, marketplace management, business development or partner management
• Proven track record of building and managing partner ecosystems (e.g., agencies, software providers, logistics partners, associations)
• Strong understanding of seller acquisition, seller enablement and e‑commerce growth levers
• Ability to craft and pitch clear value propositions to external partners and stakeholders
• Experience designing scalable partner programs, referral models, or incentive structures
• Strong analytical skills with the ability to identify category gaps, prioritize opportunities, and drive quarterly focus areas
• Excellent communication and presentation skills, with the ability to influence both internal and external stakeholders

Preferred Qualifications

• Understanding of content-based e-commerce is a plus;
• Entrepreneurial and collaborative. Ability to drive successful projects with a wide range of cross‑functional teams.
• Quick learner, proactive and resilient. Ability to cope well under tight deadlines and thrive in ambiguous environments.