UGC Social Media Manager for Schweden, Norway or Denmark (m/f/d)

Our footwear brand Pammys has grown to more than 1 million customers within its first three years and was named the fastest-growing e‑commerce brand in Europe by the Financial Times. With a team of over 100 people across Kiel, Hamburg and our 11,500 m² logistics center in Lensahn, we are building a global footwear brand that redefines style, comfort and modern aesthetics.

We are now entering our next major growth phase – with a clear ambition to scale to mid nine‑figure revenue in the coming years through international expansion and a broad product portfolio.

That’s why we are looking for a UGC Creator Manager / Social Media Manager – Nordics (m/f/d) who takes ownership of UGC content and social media across the Nordic markets and helps shape the next stage of Pammys. Important: We are an office‑first company. You will work daily from one of our offices in Hamburg or Kiel, close to the team, the processes and the brand.

Responsibilities

• You take full ownership of the Nordic markets (Sweden, Norway, Denmark, Finland) and manage all projects related to content, UGC and communication.
• You identify, contact and manage UGC creators from the Nordics and organize their content productions.
• You coordinate videos, images and briefings between the Creative Team, freelancers and the Performance Marketing team.
• You support the localization of the website, product texts and advertising assets for the Nordic markets.
• You create culturally relevant briefings for UGC creators, influencers and external partners, tailored to each market.
• You ensure that all creative deadlines are met and that sufficient content is available for ongoing marketing campaigns.
• You work closely with our Creative Strategist, Performance Marketing team and Content team.
• You continuously bring in new ideas, trends and cultural insights from the Nordic region.

Benefits

• Room for ownership: You will help build our Nordic markets from the ground up and bring your ideas directly into execution.
• A scale‑up with real momentum: You will become part of a company that has grown into one of Europe’s leading DTC brands within just three years.
• Attractive compensation with a variable bonus component.
• International environment: Close collaboration with teams across Marketing, Creative and Performance.
• Strong team spirit: Collegial, supportive and goal‑driven – we move forward together as one team.
• Growth & development: Regular trainings, workshops and access to best practices across all areas of online marketing.
• Modern office in the heart of Hamburg: Bright, central and fully equipped for productive work.
• Additional benefits: Free drinks, employee discounts, access to corporate benefits and much more.

Qualifications

• You speak English fluently and at least one Nordic language at native level (Swedish, Danish, Norwegian or Finnish).
• You have experience in project management, marketing or content management, ideally in an e‑commerce or agency environment.
• You are well organized, structured and communicative, even when managing multiple projects at the same time.
• You work independently, solution‑oriented and with a strong sense of responsibility.
• You have a solid understanding of social media, UGC content and current trends.
• You are confident working with digital tools (e.g. Google Drive, Slack, project management software).
• You will work on‑site in our Hamburg or Kiel office – remote work is not possible for this position.

About us

Pammys is the fastest‑growing footwear brand in Europe. With over 1 million customers in the first three years, we have proved how quickly a brand can move when vision, team and execution line up. We have an infrastructure based in Kiel, Hamburg, and a 11,500 m² logistics centre in Lensahn designed for extreme growth. Our team of over 100 passionate marketing geniuses, tech talents, creatives, operators and logistics heroes work every day to establish Pammys as a leading fashion‑and‑comfort brand worldwide. Our current annual revenue is in the mid‑8‑figure range and we’re heading into another big growth phase, aiming for mid‑9‑figure revenues in the coming years. Our mission is to build a global brand that redefines style, comfort and modern aesthetics while creating products that people truly feel. We move fast, think big, experiment, test, scale and deliver. Momentum is always there – something happens every day.

Join our Team!