VAS CONTENT & PRODUCT MANAGER

About the job VAS CONTENT & PRODUCT MANAGER

Job Title: VAS Content & Product Manager

Location: Lagos

Workmode : Hybrid

Sector: Telecommunication

Position Overview

The VAS Content & Product Manager will be responsible for driving the creation, development, and rollout of innovative Value-Added Service (VAS) across Mobile Network Operators (MNOs). This role requires a creative and strategic thinker who understands the VAS ecosystem, builds strong partnerships with content providers, and develops consumer-friendly products that increase engagement and revenue.

The ideal candidate is enterprising, out-of-the-box in thinking, and able to see the bigger picture of VAS business growth.

Job Responsibilities

• Product Development & Innovation:
  • Identify, design, and launch engaging VAS products tailored for Nigerian and African consumers.
  • Translate market trends and consumer insights into innovative product ideas.
  • Ensure products are commercially viable, scalable, and aligned with MNO requirements.
• Content Management:
  • Build and manage partnerships with content providers (music, sports, education, gaming, infotainment, etc.).
  • Curate, evaluate, and integrate high-quality content into VAS products.
  • Continuously monitor content performance and refresh offerings to maintain consumer interest.
• Strategic Growth & Partnerships:
  • Work closely with MNOs and aggregators to secure product placement and favourable commercial terms.
  • Explore partnership opportunities with local and international content creators.
  • Support the overall business strategy to expand the company’s VAS footprint.
• Market & Competitive Analysis:
  • Conduct ongoing competitor analysis to identify successful VAS trends in the market.
  • Benchmark the company’s VAS products against top players to ensure competitiveness.

Job Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field (advanced degree an advantage).
• Minimum 5 years experience in the VAS, telecoms, or digital content industry.
• Strong track record of developing and managing successful VAS products.
• Experience working with MNOs, aggregators, and third-party content providers.
• Excellent negotiation, partnership-building, and relationship management skills.
• Strong creativity, entrepreneurial mindset, and ability.

Interested and qualified candidates should send their CVs to using the job title as subject.