VIP CRM Team Lead

Growe welcomes those who are excited to:

• Supervise and guide a team of CRM professionals, ensuring high performance and team development;
• Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;
• Monitor and analyze customer behavior to optimize CRM efforts;
• Develop personalized communication and marketing campaigns for different customer segments;
• Create and maintain customer segmentation models based on behavior, value, and preferences;
• Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;
• Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);
• Ensure campaigns are optimized for maximum customer engagement and ROI;
• Monitor key performance metrics of each campaign and adjust strategies accordingly;
• Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;
• Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.

Essential professional experience:

• 3+ years of experience in CRM within the iGaming industry;
• Experience managing VIP segments and executing high-value retention strategies;
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
• Deep understanding of sport/casino specifics;
• Experience with different communication channels (email/SMS/push/pop-up);
• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

We appreciate if you have those personal features:

• Leadership skills, ability to lead a strong team of CRM Managers;
• Out of the box and creative thinking;
• Problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.