Working Student - Content Marketing (m/f/d)

As a Working Student in the Content Marketing team:
You’ll support with writing and optimizing content for AI search and SEO, and assist with executing content marketing strategies that boost awareness and visibility in the Architecture and Media & Entertainment industries. This role is a great fit for a curious and detail-oriented student who wants to gain practical experience in content creation, digital marketing, and AI search and SEO.

Tasks:
Tasks will vary, but main tasks will include:

• Research, write, and edit blog articles and website pages on topics related to architecture and visualization.
• Optimize content for SEO and AI search, using tools like SurferSEO.
• Update and repurpose existing content to improve visibility and performance across Google and LLMs.
• Upload and format content in our CMS, Hubspot, ensuring proper tagging, linking, and structure.
• Track performance of published content in Google and the LLMs, checking for AI overview inclusions and citations before and after publication.
• Provide support to the team as per request.

Job requirements:

• Enrolled in a Bachelor’s or Master’s program in Marketing, Communications, Business, or a related field.
• Excellent written and verbal communication skills in English.
• Reliable, detail-oriented, and organized.
• Able to manage multiple tasks and work independently when needed.
• Strong interest in marketing.

Advantages:

• Prior experience as a working student or intern in marketing or related areas.
• Familiarity with CMS platforms and basic SEO concepts.

Key technical skills:

• Proficient in MS Office or Google Workspace.

Key behavior skills:

• Collaboration
• Initiative
• Curiosity

KPIs:

• Timely and high-quality completion of assigned marketing tasks.
• Contribution to campaign success (e.g., content published, engagement metrics).
• Responsiveness and reliability in content coordination and execution.

Please note:
This is a working student position, limited to a maximum of 20 hours per week during the semester. Applicants must be currently enrolled at a university and provide valid proof of enrollment (“Immatrikulationsbescheinigung” in Germany). Compensation is hourly €18.