Region: Western Lower Saxony & Northern North Rhine-Westphalia

About the Role

We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany.

This is a field-based role combining sales excellence, brand activation, and event execution , with strong visibility across bars, clubs, festivals, and regional events.

You will play a key role in making Veterano a reference pouring spirit , increasing awareness, rotation, and recruitment of young consumers in the region.

Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.
Strong experience in events and on-trade environments (mass-market & local)
Solid understanding of wholesale structures and cooperative market execution
Excellent knowledge of defined Core & recruitment region and its on-trade accounts and event/festival formats.
Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)
Secondary school degree (“Mittlere Reife”)

Objective: Transform Veterano into a pouring spirit in bars and nightclubs.

Key Tasks:

Build strong relationships with wholesalers and field teams
Conduct joint visits to increase brand priority
Identify high-potential bars and clubs
Negotiate:
Pouring agreements
Menu activations (e.g., Drink of the Month)
Visibility & recommendations
Generate multiplier effect in awareness and Off-Trade turnover

Objective: create brand awareness at rotation by participating with Veterano at festivals and local parties.

Key Tasks:

Activate the wholesaler network to identify relevant parties.
Contact local organizers
Visibility
Tastings
Raffles
RTD sampling
Deliver structured post-event reporting:
Action items
Performance by wholesaler

Objective: Maximize ROI from 13 large-scale events (150,000 consumers).

Key Tasks:

Ensure flawless on-site execution
Staff training (20 people / 4–6 bars per event)
Execute RTD sampling strategy
Deliver post-event KPI reporting
Strong brand ambassador mindset with confident presence in gastronomy and event environments
Excellent communication and negotiation skills
Team-oriented and collaborative in distributor partnerships
Entrepreneurial, self-driven, and performance-oriented
Flexible and resilient (evening/weekend availability, seasonal peaks)
Strong regional network and relationship-building capability
Structured route planning and account prioritization
Disciplined CRM usage and KPI reporting
Strong market awareness and competitive analysis capability
Professional preparation of sales presentations and reports

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Grupo Osborne

Jobs:

Brand Activation Manager

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