Brand Activation Manager

Region: Western Lower Saxony & Northern North Rhine-Westphalia

About the Role

We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany.

This is a field-based role combining sales excellence, brand activation, and event execution , with strong visibility across bars, clubs, festivals, and regional events.

You will play a key role in making Veterano a reference pouring spirit , increasing awareness, rotation, and recruitment of young consumers in the region.

• Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.
• Strong experience in events and on-trade environments (mass-market & local)
• Solid understanding of wholesale structures and cooperative market execution
• Excellent knowledge of defined Core & recruitment region and its on-trade accounts and event/festival formats.
• Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Secondary school degree (“Mittlere Reife”)

Objective: Transform Veterano into a pouring spirit in bars and nightclubs.

Key Tasks:

• Build strong relationships with wholesalers and field teams
• Conduct joint visits to increase brand priority
• Identify high-potential bars and clubs
• Negotiate:
• Pouring agreements
• Menu activations (e.g., Drink of the Month)
• Visibility & recommendations
• Generate multiplier effect in awareness and Off-Trade turnover

Objective: create brand awareness at rotation by participating with Veterano at festivals and local parties.

Key Tasks:

• Activate the wholesaler network to identify relevant parties.
• Contact local organizers
• Visibility
• Tastings
• Raffles
• RTD sampling
• Deliver structured post-event reporting:
• Action items
• Performance by wholesaler

Objective: Maximize ROI from 13 large-scale events (150,000 consumers).

Key Tasks:

• Ensure flawless on-site execution
• Staff training (20 people / 4–6 bars per event)
• Execute RTD sampling strategy
• Deliver post-event KPI reporting
• Strong brand ambassador mindset with confident presence in gastronomy and event environments
• Excellent communication and negotiation skills
• Team-oriented and collaborative in distributor partnerships
• Entrepreneurial, self-driven, and performance-oriented
• Flexible and resilient (evening/weekend availability, seasonal peaks)
• Strong regional network and relationship-building capability
• Structured route planning and account prioritization
• Disciplined CRM usage and KPI reporting
• Strong market awareness and competitive analysis capability
• Professional preparation of sales presentations and reports