Optimistic Runners is a Berlin-based running apparel brand that blends functional design with an art-driven approach. We're a young, international team, and we’re currently looking for a talented Brand Manager to help grow our presence across both the fashion and running industries.

As Brand Manager, you will be responsible for shaping and executing the overall brand strategy, managing brand communications across all platforms, and leading strategic partnerships and collaborations. Your primary focus will be building the brand’s visibility and relevance within the fashion industry, while maintaining deep authenticity in the running and creative communities.

We're lookingfor someone with a strong background in fashion and cultural communications, a sharp strategic mind, and an established network within the fashion world.

Key Responsibilities:

Lead and execute the overall brand strategy, ensuring a clear and consistent brand voice across all channels and touchpoints.
Monitor brand perception and health metrics, using customer feedback and cultural insights to refine strategy and identify new opportunities.
Act as the voice of the brand, both internally and externally, maintaining alignment across teams, partners, and markets.
Work with internal teams on campaigns, product storytelling, events, and retail activations to strengthen brand presence and engagement.
Support wholesale and retail teams by providing compelling brand materials and storytelling assets.
Drive the brand’s cultural presence by overseeing participation in events, races, pop-ups, and other activations within the running and creative communities.
Identify, plan, and manage strategic collaborations with like-minded brands, artists, and creators to expand reach and brand relevance.
Build and maintain strong relationships with partners, ensuring clear communication and seamless execution of collaborative projects.
Develop and manage a network of ambassadors, creators, and community figures in the running and lifestyle space to strengthen brand visibility and authenticity.

Requirements:

3+ years of experience in brand management, preferably in apparel, sports, or lifestyle.
Experience managing brand collaborations and external partnerships.
Strong understanding of brand positioning, campaign planning, and storytelling.
Excellent communication, project management, and organizational skills.
Ability to work across teams and adapt in a fast-paced environment.
Interest in running, sport, or performance wear is a strong plus.

Benefits:

Competitive salary commensurate with experience.
Flexible working hours
Opportunity to develop in a growing team of a new visionary brand
Access to employee discounts on Optimistic Runners products.
A supportive and inclusive work environment.
Potential for growth and advancement within the company.

To apply for this position please send your CV, portfolio and cover letter to with the subject “Application BOF: Brand Manager”

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Optimisitic Runners GmbH

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Brand Manager

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