Position Overview

We are seeking an experienced Social Marketing Specialist with a strong background in developing and executing campaigns tailored to the Kenyan market. The ideal candidate will have a proven track recordof driving brand awareness, engagement, and conversions through creative digital strategies that resonate with Kenyan audiences.

Key Responsibilities

Design and implement social media strategies aligned with business objectives.
Create and manage engaging, localized content (text, images, video, campaigns) that connects with Kenyan consumers.
Oversee brand presence across platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, etc.).
Monitor, analyze, and report on campaign performance using analytics tools.
Collaborate with internal teams (marketing, sales, and design) to ensure brand consistency.
Manage influencer partnerships and community engagement initiatives relevant to Kenya.
Optimize paid social campaigns for maximum ROI.
Stay ahead of digital and cultural trends in Kenya to inform strategy.

Qualifications & Skills

Bachelor's degree in marketing, Communications, Business, or related field.
3- 5 years of proven experience in social media marketing Preferable with a focus on the Kenyan market.
Strong knowledge of digital marketing tools (Meta Business Suite, Google Analytics, Hootsuite, etc.).
Excellent copywriting and storytelling skills, with cultural sensitivity to Kenyan audiences.
Data-driven mindset with the ability to translate insights into actionable strategies.
Experience managing budgets and paid campaigns.
Strong interpersonal and communication skills.

Splash Software

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