Social Media Marketing Specialist- iGaming Experience

Position Overview

We are seeking an experienced Social Marketing Specialist with a strong background in developing and executing campaigns tailored to the Kenyan market. The ideal candidate will have a proven track recordof driving brand awareness, engagement, and conversions through creative digital strategies that resonate with Kenyan audiences.

Key Responsibilities

• Design and implement social media strategies aligned with business objectives.
• Create and manage engaging, localized content (text, images, video, campaigns) that connects with Kenyan consumers.
• Oversee brand presence across platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, etc.).
• Monitor, analyze, and report on campaign performance using analytics tools.
• Collaborate with internal teams (marketing, sales, and design) to ensure brand consistency.
• Manage influencer partnerships and community engagement initiatives relevant to Kenya.
• Optimize paid social campaigns for maximum ROI.
• Stay ahead of digital and cultural trends in Kenya to inform strategy.

Qualifications & Skills

• Bachelor's degree in marketing, Communications, Business, or related field.
• 3- 5 years of proven experience in social media marketing Preferable with a focus on the Kenyan market.
• Strong knowledge of digital marketing tools (Meta Business Suite, Google Analytics, Hootsuite, etc.).
• Excellent copywriting and storytelling skills, with cultural sensitivity to Kenyan audiences.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Experience managing budgets and paid campaigns.
• Strong interpersonal and communication skills.