Marketing Specialist, Influencer, and Social Media

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

We’re looking for a creative and strategic mind to join Wolt’s Regional Marketing team in Germany as a Marketing Specialist, Influencer and Social Media. Our mission is to paint Germany blue and strengthen Wolt’s brand recognition across the country. In this role, you’ll be responsible for developing and executing influencer and social media marketing strategies that drive growth across both organic and performance channels. Working closely with our in-house brand and performance marketing teams, as well as creative agencies, you’ll shape how Wolt shows up on different social media platforms and build lasting relationships with creators across Germany.

What you’ll be doing

Day-to-day in this role, you’ll:

The role is responsible for developing and implementing Wolt’s influencer and social media marketing strategy and messaging, including budget planning, campaign execution, and measurement.
You will manage our different influencers’ verticals: brand influencers, performance influencers, UGC, and dark posting.
In close collaboration with Restaurant & Verticals Marketing, Partnerships, Performance Marketing, and Growth teams, you will lead activations with restaurant, retail, and enterprise partners. You’ll track and analyze performance, ensure smooth cross-functional alignment, and use insights to optimize future influencer and social strategies.
You will prepare and deliver campaign briefings, reviewing and approving influencer and social media content against KPIs and brand guidelines. For that, you will manage the influencer and social media marketing agency to oversee their deliverables. Regular updates to leadership and cross-functional teams will ensure alignment and impact across the business.
In order to be successful, you will understand the Wolt brand, its tone, and market specifics, while learning internal processes, cross-team collaboration, and our tools for reporting and optimization on the job. This mix of expertise and growth opportunities ensures you can make an immediate impact while continuing to develop.

Our humble expectations:

• Up-to-date expertise in social media formats across all major platforms, with a strong understanding of the latest trends, creators, and influencer landscape, as well as established contacts in the industry.
• The ideal candidate brings experience in influencer marketing strategy and social media content production, campaign management, content evaluation, and budget planning with multiple stakeholders. Hands-on experience in developing and executing influencer strategies, managing campaigns, and working with creators.
• You are fluent in both German and English, with near-native communication skills.
• Content evaluation skills: Ability to review influencer content and ensure it aligns with KPIs, brand guidelines, and campaign objectives.
• Experience with performance influencers: sourcing, management, measurements, and optimization.
• Budget ownership: Demonstrated experience in planning and managing campaign and agency budgets across multiple timeframes (yearly, quarterly, monthly).
• Collaboration and coordination: Proven track record of working cross-functionally with marketing, marketing partnerships, and performance teams, as well as external agencies.
• Analytical mindset: Ability to track, analyze, and report on campaign performance, and translate insights into actionable improvements.
• Communication skills: Skilled at preparing clear briefings, aligning and updating stakeholders, and maintaining strong relationships with influencers, agencies, and internal teams.

What we offer

At Wolt, you’ll join an international team that thrives on creativity, collaboration, and speed. This is a chance to work in one of Wolt’s most dynamic growth markets, where your ideas will directly influence how millions of customers and creators see and engage with our brand.

Here’s what makes this role exciting:

• The opportunity to own influencer and social strategies end-to-end in one of Europe’s most competitive and innovative markets.
• A chance to experiment and learn fast — Wolt is a company where bold ideas get tested, not stuck in decks.
• Direct collaboration with top-tier creators, agencies, and partners in Germany’s food, retail, and lifestyle scene.

Next steps:

We’re reviewing applications on a rolling basis, so we encourage you to apply sooner rather than later. The process typically includes:

• Intro chat with our Talent Acquisition Partner.
• Interview with the Hiring Manager to dive into your experience, followed by an interview with the peers/stakeholders for this role.
• Case assignment (light, strategic, to see how you think).
• Final round with senior stakeholders.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.