Overview

Marketing Specialist Central Europe

Location: Germany

(Remote-first, with in-person collaboration)

As part of our growth strategy, Top Employers Institute is looking for a motivated Marketing Specialist to support our go-to-market activities across Central Europe.

In this role, you will support the Senior Regional Marketing Manager for Northern Europe and Africa in localising global campaigns, executing persona-driven initiatives, planning and coordinating events, and collaborating closely with Sales and Marketing colleagues to bring our activities to life. This position is ideal for someone with initial hands-on experience (2-3 years) in B2B marketing who is eager to learn, grow, and make a real impact in an international environment.

Success in this role will be measured by contribution to pipeline growth, campaign ROI, event engagement, and stakeholder satisfaction.

Key responsibilities

Regional marketing planning & budgeting

Execute and adapt global marketing campaigns for the Central European audiences (Germany and Poland focus)
Track the ROI on initiatives and pipeline acceleration
Act as a regional voice in shaping global-to-local campaign strategies

Lead generation, nurturing and automation

Collaborate with Campaigns and Rev Ops teams to execute paid, earned, and owned media campaigns
Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
Strengthen alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up

Content marketing and Thought Leadership

Localise centrally produced content to suit regional audiences
Foster a culture of social sharing and executive amplification in region
Regional newsletter programme management and maintenance
Ensure all deliverables are on-brand and follow our tone of voice

Customer engagement through events and sponsorships

Lead the execution of physical and digital events in-region, in collaboration with the global events team
Manage local media and sponsorship partnerships, ensuring performance reviews
Lead regional content adaptation and distribution for Top Employers Certification campaigns

Stakeholder management

Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
Maintain relationships with key partners, suppliers, and media contacts in-market

Key Success Competencies

Company-wide: collaboration, customer focus, global perspective
Role-specific: driving results, commercial acumen, tech savvy, effective communication, planning & alignment, accountability

Qualification Criteria

Native/fluent German and Polish, plus strong business English (written & verbal)
Bachelor’s degree (or similar) in Marketing, Business, or related field
First experience as a marketeer or similar role, within B2B
Familiarity with the markets Germany and Poland
First experience with marketing automation (eg Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
Social media management and content creation skills
Previous experience with event planning and execution (online and offline)
Experience in the HR, Consulting, or professional services sector is advantageous
You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
You test, learn, repeat. No waiting for perfect

Additional Details

Tools used: Salesforce, Pardot, Microsoft Office, Monday.com, Canva, Google Analytics, Cvent
Work model: Remote-first with occasional in-person meetings and event attendance
Team culture: Highly collaborative, international, and mission-driven

Top Employers Institute offers

Competitive remuneration(monthly salary + variable pay)
Solid benefits and flexible working conditions (human centric)
We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
Dynamic, open, international and professional business culture
Plenty of room for initiatives and own responsibility
Work in a growing organisation with colleagues fromall over the world
Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
Fast growing company backed by HAL Investments, Netherlands

Equal Opportunity

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

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Top Employers Institute

Jobs:

Marketing Specialist (Central Europe)

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