We are looking for a Senior Creative Director – Brand Experience & Activations who leads the creative vision for transformative brand experiences, translating strategy into culturally relevant, high‑impact concepts across live, spatial, and campaign ecosystems.

Full‑time Freelance (Project‑based, 32‑40 hrs/week)

As soon as possible

About Us

Battle Royal Studios is a boutique creative agency, renowned for deliveringinnovative and immersive experiences that captivate audiences worldwide. From high‑profile brand activations to grand cultural events, we craft unique concepts that blendcreativity, strategy, and cutting‑edge technology . Discover more about our projects and philosophy at

Role Overview

The Senior Creative Director – Brand Experience & Activations leads the creative vision and narrative development of brand‑led experiences, translating strategic intent into culturally relevant, high‑impact concepts across live, spatial, and campaign ecosystems. You sit at the intersection of brand storytelling, experiential design, and campaign thinking, ensuring every project moves beyond the notion of an event into owned brand experience territory. You own the idea, not the delivery, and partner closely with production and design teams to shape narrative platforms that scale. This is a senior leadership position that shapes both the work and the creative culture of the studio.

Key Responsibilities

Creative Direction and Concept Leadership

Own creative direction from brief through concept to pitch
Translate brand strategy into experience‑first ideas, not format‑driven thinking
Lead concept development across live activations, pop‑ups, spatial environments, festival platforms, and hybrid campaigns
Define the big idea plus execution logic with clear narrative spine and sharp strategic articulation
Set and maintain creative standards and push ideas from good execution into distinctive, owned work

Brand Narrative and Campaign Strategy

Develop narrative territories that scale across physical experiences, content channels, and multi‑market rollouts
Build campaign ideas that connect to brand pillars and cultural moments; ensure work is never a one‑off
Bring cultural references from fashion, music, art, and digital culture. Ensure work feels current and aspirational

Pitch Leadership and Client Engagement

Lead or co‑lead key pitches
Shape story flow, concept articulation, and presentation tone
Win work through creative thinking quality and originality, not just execution delivery

Cross‑Functional Collaboration

Work closely with Strategy, Spatial/Design, Production, and Account teams in fluid, non‑linear workflows
Translate conceptual thinking into physical form by guiding design and production teams, ensuring ideas remain high‑impact and buildable
Balance creative ambition with production feasibility, pushing back constructively when ideas are at risk without compromising vision
Build and maintain creative standards across the organization through mentorship, feedback, and cultural leadership

What this role is not

Not a pure advertising Creative Director (too focused on campaign‑only thinking; this role owns experience platforms)
Not a production‑led creative role (too execution‑focused; this role owns the idea and strategic thinking)
Not a visual designer or Art Director only (those skills are table stakes; the real value is in strategic concept thinking)
Not a Creative Ops role (does not manage workflows or team scheduling; leads creative thinking and standards)

Profile Requirements

10+ years of experience in experiential agencies, brand activation agencies, or hybrid creative agencies
Proven work across global brands, large‑scale activations, and campaign‑led experiences at the concept stage
Strong concept thinker who prioritizes ideas and strategic thinking over pure aesthetics
Deep experience building brand worlds and platforms (not one‑off executions)
Proven ability to connect strategy, concept, and execution, then translate that thinking to teams
Comfortable and confident in pitch environments; able to articulate creative thinking clearly
Strong cultural awareness: able to identify and integrate cultural moments, references, and trends that elevate work
Collaborative mindset: comfortable working in ambiguity and pushing back on ideas (including your own) when it serves the work

Nice to have

Spatial design awareness, content and social integration thinking, experience with restricted categories

What We Offer

A collaborative, professional, and ego‑free team culture
Opportunities to work on high‑profile and exciting projects
Hybrid flexibility with a strong Berlin‑based design team
Competitive salary and benefits package
Support for professional growth and development

Want to Work With Us?

If you’re passionate about creating extraordinary brand experiences in retail and pop‑up environments, we’d love to hear from you.

Please send your portfolio and CV to
Only electronically in PDF files
Subject line: Senior Creative Director / (Your Last Name)
Your preferred amount of working hours/week and respective salary expectations
Possible start date

Join us in shaping the next generation of retail and brand experiences.

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Battle Royal GmbH