Enterprise Growth Marketing Manager (m/f/d)

Hey there, are you a structured growth marketing generalist, specialized in Account-based Marketing, Field Marketing, or Content? Do you want to take ownership of the Bots & People growth engine?

You’ll scale the awareness of Bots & People in the enterprise segment and turn target customers into revenue.

Bots & People helps enterprise teams upskill in AI, data, personal productivity, and low code through virtual live sessions and blended learning journeys.

You will work closely with our CEO Nico Bitzer, our Lead Designer Magda Bereznicka and our Enterprise Account Executive Josiah Monardo.

Responsibilities

Enterprise pipeline creation for a named Target Account List aligned to ICP and revenue targets.
Events & webinars : Plan, host, and optimize owned webinars and Events. Evaluate and staff external fairs/conferences like the Learntec in Karlsruhe. Drive pre‑event outreaches, on‑site appearance, and post‑event conversion.
ABM & outbound : Together with Sales plan personalized ABM campaigns (e.g., sending physical letters to prospects, creating custom landing pages and drafting the follow‑up cadence). It is a plus if you feel comfortable to take over initial customer conversations via E‑Mail or LinkedIn.
Paid social : Own LinkedIn & Meta campaigns end‑to‑end (audiences, creative briefs, offers, budgeting, experiments). You will have support from an experienced freelance performance marketing expert.
Content & campaign calendar : Operate a reliable, on‑time content engine (blog, newsletter, LinkedIn).
Measurement & revenue architecture : Keep track of bowtie‑style funnel metrics (Winning by Design); maintain UTMs, lead reporting. We have to be very pragmatic here. There are no resources yet to build an extensive tracking approach.

Success Metrics

Target account engagement : x% of Tier‑1 accounts engaged; MQAs/months reached.
Qualified pipeline created : €‑value of SAA pipeline sourced from events/ABM/paid.
Calendar reliability : 100% of planned publishes/Social Media Posts/webinars shipped on time.
Experiment velocity : ≥2 meaningful campaign tests/month with documented learning.

Qualifications

4–8 years of experience in B2B growth/demand generation, ABM, or field marketing in startups/scaleups , including hands‑on outbound targeting towards enterprises.
You have an AI‑first mindset and are confident in using the latest AI technologies for marketing.
Strong skills in copywriting and messaging for email, LinkedIn, and landing pages; comfortable writing cadences and talk tracks.
Structured operator : You plan ahead, maintain a visible calendar/roadmap, and consistently meet deadlines like a Swiss watch.
Excellent English and good German.
You are enthusiastic about attending and organizing external and internal onsite events.

Nice to have

Competence in LinkedIn Campaign Manager and Meta Ads; able to brief creatives and manage experiments.
Fluency with CRM/automation , analytics, enrichment, and webinar/event tools.
Familiarity with Winning by Design concepts (SPICED/Bowtie).

Benefits

Experience a high‑growth environment with real ownership and the opportunity to shape how enterprise learning is conducted.
While there may be stressful moments, you'll have the chance to contribute your ideas and experience significant personal and professional growth.
Work in one of the most exciting fields of our time: Generative AI.
Join a team of ambitious, supportive individuals on a mission to transform corporate learning.
Enjoy 30 vacation days plus unlimited home office days; work from our Berlin HQ or remotely.

Location

Berlin or Remote

Seniority level: Associate. Employment type: Full‑time. Job function: Marketing. Industries: Professional Training and Coaching.

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