Vice President - Marketing Strategy (all genders)

Berlin

11 - 15 years

Full time

Marketing

Consulting

Excited by the opportunity to build innovative digital retail banking products and services in a start-up environment, backed by one of the leading financial service providers worldwide?

Join us at at our newest European hub, located in the heart of Berlin. In this exciting chapter of continued growth and expansion, we’re looking for a passionate Vice President Marketing Strategy.

As a Vice President - Marketing Strategy (all genders), you will play a pivotal role in shaping the strategic direction of our marketing organization. Your responsibilities will focus on identifying market opportunities, analyzing customer and competitor trends, and developing strategic insights to drive marketing investment decisions. You will work closely with the Marketing Lead and leadership team to define the overarching marketing and product marketing vision, support annual and quarterly planning, and develop strategic business cases for growth initiatives.

Job Responsibilities

Day-to-day responsibilities will include:

Develop and refine the overarching strategic marketing and product marketing vision in close collaboration with the Marketing Lead and leadership team.
Build data-driven business cases to support strategic marketing investments and initiatives.
Conduct market and competitor analyses and identify key trends and strategic opportunities for the marketing organization.
Provide executive-level reporting, insights, and recommendations to enhance marketing strategy and improve return on marketing investment.
Collaborate closely with Marketing Operations to develop new initiatives, scale products, and optimize business areas.
Act as a sparring partner to marketing and product leads to sharpen the team’s strategic thinking and decision-making.
Contribute to cross-functional projects as the strategic marketing lead, ensuring alignment with broader business goals.
Work effectively with key stakeholders to support the development and delivery of marketing strategy.

Required Qualifications, Capabilities and Skills

Proven experience in marketing strategy, consulting or business strategy roles, ideally with exposure to digital or financial services.
Strong analytical skills with the ability to synthesize data into actionable strategic insights.
Track record of developing executive-ready business cases and strategic recommendations.
Experience working closely with senior leadership and cross-functional teams such as marketing, technology, product, customer experience, finance, and strategy
Excellent communication skills and the ability to influence stakeholders across different levels of the organization. Bring forward solutions/track solutions

Preferred Qualifications, Capabilities and Skills

Experience working within a regulated business would be beneficial
Fluency in German

About Us

We are a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.

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Bunton