OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow.

YOUR MISSION AT PLANCRAFT

As a Senior People Brand & Experience Manager , you are a key shaper and strategic operator for how plancraft is experienced internally and perceived externally. You translate company strategy, culture, and talent priorities into a clear, scalable People Brand & Experience system — covering employer branding and employee experience (e.g. workplaces, employee journey touchpoints, events, rituals and CSR) . Your role is to ensure that these dimensions are not only intentionally designed, but also consistent, well executed, and embedded in day-to-day reality as they are communicated to the outside.

With plancraft currently at 150+ people, operating across 5 European countries with our HQ in Hamburg, and further growing , this role is pivotal in helping to strengthen the backbone that allows our culture, employee experience, and employer brand to scale with consistency and impact — without losing the personal and human touch that makes them meaningful.

You will collaborate closely with internal stakeholders such as Talent Acquisition, People Operations & Partnering, Organizational Development and Marketing / PR & Comms to drive our people brand & experience forward.

It is an exciting opportunity to shape a full function with strong ownership, high visibility across the organization, and the chance to build foundations that will scale with our growth. This role aims to develop into a Lead function for the People Brand & Experience pillar mid-term , leading at least 1 Junior and 1 Working Student in the nearer future. So while this role starts as a senior individual contributor role reporting to the Head of P&O, it is ideal for someone who is interested in stepping into a smaller leadership scope over time .

Your Responsibilities

Own and continuously evolve the full People Brand & Experience strategy , translating company direction into clear priorities and execution plans in close alignment with the Head of P&O.
Oversee PBX budgets, while tracking experience and employer branding metrics , using data and insights to inform prioritization, spend decisions, and continuous improvement across formats and initiatives.
Build scalable playbooks, templates, AI-supported workflows, and planning structures to ensure repeatable, high-quality execution across all PBX dimensions.
Own Employer Branding end-to-end , from strategy and messaging to hands-on execution across content, channels and relevant external events and networks.
Drive end-to-end conception, planning, and execution of recurring formats and lighthouse events such as our company-wide quarterly event weeks, our offsite, monthly afterworks and hybrid formats supported by a junior team member.
Evolve quality and execution of our employee journey touchpoints and workflows, especially around pre- & onboarding while operational execution lies primarily with a junior team member.
Support facilitation & coordination of L&D offers and formats
Ensure a welcoming, inclusive and engaging workplace and everyday experience across all working setups , with currently 3 offices in Hamburg, Amsterdam and Vienna, alongside a growing remote workforce.
Design initiatives around recognition and DEIB , and lead our CSR strategy in close collaboration with relevant stakeholders.

YOUR PROFILE

Who this role is for

This role is for a strategic, system-oriented builder with a strong creative instinct who enjoys operating at the intersection of brand and experience and internal and external. You are someone who:

thinks in systems, journeys, and interdependencies rather than isolated initiatives
enjoys turning concepts into scalable, working formats and structures , while staying close to execution where it matters
combines structured planning, project management, and data-informed decision-making with a strong sense for brand, storytelling, and experience quality
thrives in a role with high autonomy, visibility, and strong cross-functional collaboration
looks for ways to simplify, automate, and scale work where useful (with AI), while ensuring that experiences still feel personal, human, and authentic
You are motivated by building foundations that scale — and by seeing your work shape how people experience, connect with, and talk about plancraft every day.

Must-Have Skills

4+ years of experience in Employer Branding, People Experience, or similar roles, with end-to-end ownership.
Proven ability to own and scale Employer Branding
Strong, hands-on track record of owning and scaling People Experience topics (e.g. around workplace, onboarding, large events,etc.), including building structures that ensure consistent, high-quality execution.
Deep understanding of internal and external communication and the ability to translate company culture and strategy into a clear, consistent narrative.
Strong planning, prioritization, and project management capabilities across multiple streams.
Confident cross-functional stakeholder management skills
Ability to balance creativity with structure, pragmatism, and data-driven decision-making.
Comfortable balancing strategy work with hands-on execution.
Experience working in fast-paced, scaling environments, ideally in international setups.
Strong interest in leveraging AI to improve workflows and scalability with internal support.
English at C1/C2 level, ideally also German at minimum B2.
Based in Hamburg or willing to travel regularly to Hamburg (e.g. minimum once per month and for key events)

Nice-to-Have Skills

Experience building, scaling or leading an employer branding or people experience function.
Exposure to hybrid, multi-location or international company setups.
Initial experience leading or mentoring junior team members.
Familiarity with tools such as Slack, GSuite, Notion, Canva, Figma, Claude.
Additional European language skills.

WHY PLANCRAFT?

Team Spirit : We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together.
Ownership : You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
Learning & Growth : We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
AI Enablement : Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
Tech & Tooling : You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
Flexibility : Whether Hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option.
Recharge : To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
Mobility : You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
International Environment : We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

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Careers at plancraft