Position Overview

The Senior Digital Marketing Specialist is responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation. This role directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management. This is a high-impact role requiring a self-directed individual who can operate independently, identify opportunities, and execute data-driven strategies that deliver measurable results.

Key Responsibilities

Demand Generation & Paid Media

Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets

Organic Content, SEO & Website Experience

Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
Maintain and elevate the quality of website marketing content
Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed
Partner with the Senior Multimedia Design Specialist and broader marketing team to grow thought leadership through the Education Hub and support landing page needs tied to campaigns

Marketing Automation & Platforms

Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within
Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting
Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow

Analytics, Performance Reporting & AI Innovation

Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads
Translate performance data into clear insights and actionable recommendations for monthly reporting
Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue
Build and maintain dashboards that provide real-time visibility into key metrics
Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring
Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale
Operationalize AI tools into repeatable team processes and build fluency through knowledge sharing and hands-on enablement

Expected Skills and Qualifications

Minimum of 7 years of digital marketing, demand generation, or e-commerce experience
Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted
Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms
Experience managing multi-channel demand generation campaigns and paid media budgets
Strong understanding of SEO strategy, content marketing, and the B2B buyer journey
Ability to analyze performance data and translate it into clear, actionable recommendations
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment

Work Location & Travel

This role offers flexibility in work location. Candidates may be based on-site, in a hybrid arrangement, or fully remote, depending on individual circumstances and business needs.
Up to 10% domestic travel may be required for meetings, training, team collaboration, and other business-related needs, including occasional visits to our corporate office in Schaumburg, IL, and other company locations.

Pre-Employment Requirement

Employment offers are contingent upon successful completion of a drug screen and background check. This requirement is especially critical for safety-sensitive roles.

Salary

The annual base salary range for this position is $100,000 - $115,000. The actual pay will be determined based on factors such as location, experience, skills, and qualifications. In addition to the base salary, employees may be eligible for discretionary bonuses and a comprehensive benefits package.

Benefits

Explore our comprehensive health, retirement, wellness, and professional growth programs in detail here.

Commitment to Diversity, Equity, and Inclusion

At Composites One, all qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, veteran status, disability, or other protected classification as defined by applicable law and regulation.

ADA Accommodations

Accommodations are available for applicants with disabilities in all phases of the application and employment process. To request accommodation please contact the ADA Coordinator by email at

#J-18808-Ljbffr