Senior Marketing Manager Campaign Child Safety (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

Own the planning and execution of 360° marketing campaigns with a strong digital-first focus for CYBEX Child Safety/Child Seats – from go-to-market strategy and campaign briefings to cross-channel storytelling and international roll-out
Lead the concept and execution of end-to-end product launches and tactical campaigns across the full marketing funnel – with the goal of driving both brand impact and commercial performance
Translate brand and product strategies into compelling campaign concepts – including the definition of messaging, content ecosystems, channel strategies, and relevant KPIs
Drive campaign execution in close collaboration with internal teams and external partners – ensuring alignment on timing, budget, and clear objectives
Act as the central marketing interface for cross-functional go-to-market processes between Product Management, Digital, Retail, Regional Teams, and agency partners
Analyze campaign and performance data in collaboration with Analytics teams, deriving actionable insights to continuously optimize content and messaging
Support the development and execution of media strategies together with internal experts and external agencies – ensuring effective channel allocation and campaign amplification
Ensure all campaign assets and content deliverables are fully aligned with CYBEX brand guidelines, maintaining consistent and high-quality communication across all channels

Your stroll to CYBEX:

Degree in Marketing, Communications, Business Administration, or a related field.
Proven experience in developing and executing integrated marketing campaigns, ideally within a digital-first or omnichannel environment
Experience managing global campaigns with local market adaptations and collaborating with international and regional marketing teams
Strong understanding of modern digital marketing ecosystems, including content marketing, social media, performance marketing, and campaign analytics
Experience leading product launches or tactical campaigns, preferably within consumer goods, lifestyle, automotive, or related industries
Strong capabilities in content development and storytelling, including experience creating launch frameworks and briefing creative teams, production partners, and content creators
Familiarity with marketing technology ecosystems such as CRM and marketing automation platforms, as well as CMS and digital asset management systems
Initial experience in media strategy, planning, and buying, ideally in collaboration with agencies or internal performance marketing teams
Strong stakeholder management skills, with the ability to align cross-functional teams and drive initiatives within a matrix organization
Highly structured and execution-oriented, with strong project management and prioritization skills in fast-paced environments
Excellent communication and presentation skills, with confidence in engaging stakeholders across functions and seniority levels
Fluency in English; German language skills are considered a plus

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities.

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CYBEX GMBH