Role: Associate Brand Manager

Department: Marketing

Reporting to: Marketing Director

Hybrid Eligible: Yes

Work Location: Saratoga Springs, NY Preferred; Open to Remote. This role is primarily based in our Saratoga Springs office, with a schedule of four in‑office days (Monday–Thursday) and one remote day (Friday). Candidates who live a significant distance from the office and have substantial experience in the CPG industry may be eligible for fully remote work, with periodic travel to headquarters or other locations for key moments of collaboration and company initiatives.

About Us:

We exist to fuel your thirst for life. Death Wish Coffee is the lifeblood behind all things that make life worth living. For more than just the functional get‑up‑go, we’re for the fun of getting‑out‑there and living larger, bolder, and braver.

Death Wish Coffee (DWC) is defined by its people: the farmers who grow our beans, the ones within our walls making it all happen, and most importantly, the devout drinkers we do it all for. Committed to sustainability in everything we do, our roasted beans are bold and always Organic and Fair Trade, which ensures fair wages and safe farming practices for our growers, and only the highest quality beans in our brews.

We take our coffee serious but not ourselves. Each role in our company plays an essential part in crafting the ideal coffee experience, from sourcing and roasting to delivering that fresh cup to our consumers. We're brewing something big and are looking for the right person to help fuel up for the ride.

Role:

As Associate Brand Manager, you will oversee digital marketing support, shopper marketing, brand partnerships and marketing budget. You will report to the director of marketing who is responsible for the core coffee portfolio (bags, pods and instant), consumer POS and Panel data, DTC strategy and retailer performance marketing. You’ll work cross‑functionally to support the broader brand strategy and ensure consistent brand presence across touchpoints.

Responsibilities:

Brand & Marketing Execution

POS and Panel support across SPINS and Numerator for consumer driven decisions
Support execution of integrated omnichannel marketing campaigns
Ensure brand consistency across consumer touchpoints
Assist in developing and deploying brand assets and messaging
Supporting general marketing activities as needed

Digital & Retail Marketing Support

Lead digital marketing support across retailer platforms (e.g., PDP content, sponsored product, offsite display)
Coordinate shopper marketing initiatives to drive conversion and visibility

Brand Partnerships

Identify, coordinate, and execute brand partnership opportunities
Manage relationships with external partners to ensure alignment and delivery

Budget Management

Track and manage the brand marketing budget
Ensure efficient allocation of spend across initiatives
Assist in evaluating ROI and performance of campaigns

Cross-Functional Collaboration

Work closely across all functions to help manage timelines and ensure on‑time delivery of key initiatives

Who You Are:

Passionate about the brand mission and vision
Consumer‑centric mindset
Diligent and willing to roll up your sleeves to make ‘it’ happen
Excellent written and verbal communication skills
Data and detail driven Marketer
Collaborative and team oriented
Moves at the speed of culture
Ability to prioritize goals

Requirements:

3+ years' experience in brand management or marketing with emphasis on CPG
Strong ability to communicate in brand tone
Strong understanding of digital marketing and retail execution
Highly organized with strong project management skills
Ability to manage multiple priorities in a fast‑paced environment
Strong communication and collaboration skills

Preferred:

Bachelor's degree in marketing related field preferred
Experience in food & beverage, or coffee category
Familiarity with retailer.com ecosystems (Walmart, Albertsons, Kroger etc.)
Exposure to shopper marketing or omnichannel campaigns
Analytical mindset with ability to interpret performance data

Why Join Us

Be part of a high‑growth brand in an exciting category
Work on impactful initiatives with real ownership
Collaborative, entrepreneurial team culture
Opportunity to grow quickly with the business

Expected Salary: $94,000 – $110,000, commensurate with experience, qualifications, and abilities. This role is also eligible for an annual performance‑based bonus, medical, dental, vision benefits with the company covering 65% of premiums, 401(k) plan with 4% company match, paid holidays and uncapped co‑managed PTO.

Death Wish Coffee is an Equal Opportunity Employer and welcomes applicants from all backgrounds. We are committed to creating a diverse and inclusive environment for all employees.

Death Wish Coffee is an E‑Verify Employer.

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Death Wish Coffee Company