What we do & why we do it

Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams.

The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere.

At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward.

Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong.

The role

Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do.

Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.

If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role.

What You’ll Do

This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.

Run qualification calls long enough to understand what's actually broken in a prospect's business
Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work
Do enough research before a call that you're not learning the basics during it
Keep HubSpot accurate so your pipeline reflects reality, not optimism
Work closely with your AE so what you hand off actually lands

Who you are

You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them.

Some hands-on experience in sales or outbound customer-facing work
You pick things up fast and apply feedback, not just acknowledge it
You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
Fluent German, functional English
You know where you want to go (AE, commercial, whatever it is), and you're honest about it

What's different here

You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't.

You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up.

Why doinstruct

You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country
Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing
Honest culture: we tell people what's working and what isn't, in both directions
400+ customers, Series A funded, <2% churn: the product is a genuine must-have, which makes your job easier

A little glimpse into what a GTM Team Meet-up can look like:

At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, and support your personal and professional growth every step of the way.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

For questions or remarks please reach out to our team at

Our Core Values

Our core values shape how we work, ensuring consistency, trust, and purpose while guiding both individual actions and collective decisions. They’re not just words—we live them every day.

Appreciation – We cultivate an environment of mutual respect, recognizing the unique contributions and backgrounds of every team member. Success is a team effort, and we celebrate it together.
Drive – We don’t settle for "good enough." We are motivated by continuous improvement, setting ambitious goals, and pushing the boundaries of what’s possible.
Enabler – We take a proactive, solution-oriented approach, understanding the diverse needs of both our customers and our team. We believe challenges are opportunities waiting to be solved.
Honesty – We value transparency and direct, constructive feedback. Open communication helps us learn faster, grow stronger, and build trust.
Ownership – We take full responsibility for our work, moving with urgency and independence. We don’t wait for solutions—we create them. Mistakes are learning opportunities, and we embrace them as part of our growth.

How we work

We believe in a workplace culture that fuels ambition, fosters innovation, and rewards initiative. At doinstruct, you’ll be surrounded by driven individuals who are passionate about making an impact. We set high standards - because the work we do matters.

Collaboration and shared energy drive us. We believe that working together in person creates the best ideas, sharpens our execution, and strengthens our team. That’s why we thrive in an office-first environment, where we exchange ideas freely and move fast together.

We’re not about rigid structures - we’re about high performance with flexibility. While we empower every teammate to optimize their productivity, we also believe that great things happen when we’re in the same room, building something extraordinary side by side.

Get a glimpse into our Offsite in Nov 2024

Let’s talk Benefits

Your well-being is a priority, and we're here to help you thrive — both inside and outside of work. That’s why we offer a variety of benefits to our team that you can find here.

Physical Health - We want to keep it as flexible as possible - That’s why you can choose between eGym Wellpass or Urban Sports Club (USC) memberships. Berlin Office People can also use our shared John Reed entry cards.
Language Learning - Gain access to Babbel for language courses, supporting both personal and professional development.
JobBike Leasing - Participate in our JobBike leasing program, promoting eco-friendly travel options.
50EUR voucher / month - You can choose: New Billy shelf, new shoes or your weekly groceries? By using the platform Belonio we offer a 50 EUR voucher of your choice (incl. offers like Rewe, Ikea, Rossmann, Aral, Zalando and many more) to every employee.
Future Bens - Enjoy discounts on various sustainable and eco-friendly products provided by the platform.
20% subsidy for your bAV - Benefit from our bAV offer! As your employer, we subsidise your contract by 20%.
Dog-friendly office - Your fur-friends are very welcome to join the office in Berlin together with you.
Lunch on Us - our office is stocked up with delicious meals from Juit so you can always grab a free and healthy lunch.

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doinstruct Software Inc.