About the Role

We're hiring a hands-on Growth Operator / Head of Marketing to take ownership of the performance engine of a fast-scaling DTC e-commerce brand.

This is not a typical management role. You will work directly with the founder and be responsible for driving growth across markets, channels, and funnels. You don't need to have done this exact role before— BUT you need to be a builder who figures things out fast and gets things done.

If you combine analytical thinking with hands-on e-commerce experience and an ownership mentality, this role is for you.

Tasks

Performance marketing across Meta, Google, AppLovin (Axon), and Taboola
Creative strategy— identifying winning hooks, angles, and concepts
Copywriting— ads, landing pages, funnels, and product pages
Funnel optimization—CRO, upsells, cross-sells, and conversion rate improvements
Scaling paid traffic and improving ROAS across all channels
Team leadership— managing and scaling a creative team (starting with video editors; you\'ll be responsible for hiring 2-3 additional video editors in your first 90 days)

By "hands-on" we mean you personally execute— you're not delegating everything to a team on day one. You're in the Meta Ads Manager, you're writing copy, you're analyzing data, and you're building the playbooks that the team will follow ;)

Requirements

Must-Have:

2+ years hands-on experience in DTC / e-commerce with specific examples of brands or accounts you've directly managed
Strong familiarity with Shopify and Meta Ads Manager
Solid understanding of performance marketing and numbers (ROAS, CAC etc.)
Fluent English (written and spoken)— clear communication is essential
Operator mindset— you get things done, remove blockers, and take accountability for results

You are:

A builder/ operator, not "just" a manager
Fast in understanding problems and finding solutions
Data-driven, but also creative in execution
Someone who takes ownership instead of waiting for instructions
Direct, honest, and easy to work with— no politics, no fluff
Collaborative— you lift the team up, not a lone wolf

Dealbreaker

Job hopping (less than 18 months at recent roles)
Cannot communicate in English at a very high level
No experience with Shopify or Meta Ads Manager
No spreadsheet/ data fluency

Benefits

Base salary: $100,000 – $120,000 USD (depending on experience and proven track record)
Performance bonus (Year 2+): Meaningful upside tied to revenue growth and contribution margin— strong performers realistically reach $150K–$200K+ total compensation in Year 2
Long-term equity: Phantom stock available after 2 years of tenure (share in exit value)
Profit share: Relative profit share tied to incremental revenue/profit you personally drive
This is a rare opportunity to build real wealth alongside a founder in a scaling business

Setup

Location: Dubai based at least 6 months per year , working from our office alongside the founder for close day-to-day collaboration
Remote flexibility: The remaining 6 months can be worked remotely with travel flexibility
Relocation support: We support visa sponsorship and relocation logistics for the right hire

Feel free to connect and reach out on LinkedIn:

#J-18808-Ljbffr

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