Overview

The Direct to Consumer (DTC) team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

The Manager of Social Media & Partner Marketing is responsible for the day-to-day, customer-obsessed management and growth of multiple brands’ social media accounts by executing content-driven strategies that create engagement, build brand awareness, and drive multi-channel traffic & sales. Working with the Director of Social Media & Partner Marketing, and in cross-functional collaboration with Publishing and DTC Brand teams, the Manager will develop, create and execute tactics for owned and partner (author, influencer) social media accounts to drive audience growth, engagement and traffic to DTC sites.

Responsibilities

Own social media execution for a portfolio of brands (Instagram, TikTok, Facebook, X, Pinterest), including strategy, scheduling, content creation, copy writing, and reporting.
Be energized by real-time storytelling, capitalizing on moments in culture, with a lens towards brand fit.
Support strategic priorities to foster and grow the DTC brands’ footprint on social media and engagement.
Use social analytics tools to monitor performance and identify trends, then turn insights into actionable recommendations and new content strategies.
Communicate clearly with key external partners, especially authors and publishing stakeholders, to execute campaigns and share deliverables.
Contribute to content production: create original short-form videos, adapt brand and author assets for social use, and collaborate with the creative team on social-first design.
Support cross-functional campaigns: work with publisher and brand teams to align messaging, calendars, and creative.

Qualifications

Work Experience:

4-5 years total experience in a marketing role required; 1 year of social media management experience in a brand, agency or editorial setting required.
Strong understanding of video content strategy and an ability to create short-form video content optimized for Instagram Reels and TikTok
Finger on the pulse of global and regional social and cultural trends.
Knowledge and understanding of social channels (Instagram, YouTube, Facebook, X, Snapchat, Pinterest, Giphy, TikTok, etc.) and how each platform can be used most efficiently in different scenarios.
Experience using social media management and monitoring tools (Falcon, Iconosquare, Later, Flick, Sprout Social, etc.) to further goals.
Ability to interpret data to understand campaign performance and create actionable programs on social platforms.
Experience working with content partners (e.g. influencers) a plus.
Experience with e-commerce driven social media strategies a plus.

Education: Bachelor’s in Marketing or related field

Knowledge:

Comfortable with core social media marketing metrics
Active and engaged with social media platforms, with a pulse on emerging trends
Strong understanding of content creation
Foundational understanding of affiliate marketing

Skills:

Exceptional written and verbal communication skills
Creative problem solver, with a strong attention to detail
Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance
Ability to translate strategy into brand-specific tactics and communication points
Ability to create basic social graphics, create and edit Reel and TikTok videos, and write engaging social copy
Foundational cross-channel analytics capabilities, with comfort tracking core metrics in Excel

The salary range for this position is $55,000 – $75,000. We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

HarperCollins Christian Publishing is an equal opportunity employer.

HarperCollins Christian Publishing is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Note: we will only respond to accommodation requests.

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HarperCollins Publishers